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Based on product, the automotive AI chipset market is segmented into GPU, ASIC, FPGA, and CPU. FPGA is expected to witness a significant growth rate of over 24% during the forecast period. These chips can be reprogrammed to accommodate evolving AI algorithms and requirements without requiring physical component changes. In the automotive context, FPGAs are employed for tasks such as adaptive cruise control, lane-keeping assistance, and autonomous driving. Their ability to adapt to changing demands in AI algorithms and the automotive industry's dynamic nature makes FPGAs an essential growth factor in the AI chipset market. They empower manufacturers to keep up with technological advancements and meet evolving safety standards.
Based on vehicle type, the automotive AI chipset market is divided into passenger vehicle and commercial vehicle. The passenger vehicle segment held a dominant market share of over 70% in 2022 and is expected to grow at a lucrative pace till 2032. The adoption of AI chipsets in passenger vehicles is being driven by the demand for enhanced safety, convenience, and driving experiences. In the passenger vehicle segment, AI chipsets are used to power advanced driver-assistance systems that provide features such as adaptive cruise control, lane-keeping assistance, and autonomous emergency braking. These technologies aim to reduce accidents and improve road safety. Additionally, in-car AI-powered infotainment systems offer passengers personalized entertainment and connectivity, enhancing overall driving satisfaction. As consumers increasingly prioritize safety & convenience, the adoption of AI chipsets in passenger vehicles continues to grow.
North America held a significant automotive AI chipset market share of over 30% in 2022. The presence of major automotive manufacturers, tech giants, and a robust research ecosystem has accelerated AI integration into vehicles. The region is at the forefront of autonomous driving technology development with several companies testing autonomous vehicles on North American roads. Moreover, stringent safety regulations and consumer demand for advanced safety features further drive AI chipset adoption in vehicles.