Automotive Active Safety Systems Market Size - By Vehicle (Passenger Vehicle, Commercial Vehicle), By Component (Hardware, Software), By Sales Channel (Omes, Aftermarket), By Technology & Forecast, 2024 - 2032

Automotive Active Safety Systems Market Size

Automotive Active Safety Systems Market size was valued at USD 145.3 billion in 2023 and is estimated to register a CAGR of over 13% between 2024 and 2032. A key driver of this market is the increasing enforcement of government regulations and safety standards. Globally, governments are imposing stricter safety requirements, compelling automakers to incorporate advanced safety features in their vehicles.
 

For instance, the European Union’s General Safety Regulation mandates that new vehicles include features like advanced emergency braking and lane-keeping systems starting from 2022. This has driven significant investment by automakers in active safety technologies such as anti-lock braking systems and electronic stability control to meet these standards and enhance vehicle safety ratings, thereby propelling market demand.
 

Similarly, in January 2024, the Indian government introduced new safety norms aimed at reducing accidents, requiring all new cars to include features like electronic stability control (ESC), and anti-lock braking systems (ABS) with phased deadlines for compliance from 2021 to 2023.
 

Another major factor driving the market is the growing consumer awareness and demand for safer vehicles. As consumers become more knowledgeable about safety ratings and the benefits of advanced safety features, there is an increasing preference for vehicles equipped with active safety systems, pushing automakers to prioritize these features and further driving market expansion.
 

One significant challenge in the automotive active safety systems market is the high cost of advanced safety systems. These systems, such as anti-lock braking systems, electronic stability control, and advanced sensors, require sophisticated technology and materials, driving up manufacturing costs. This can lead to higher vehicle prices, making it difficult for automakers to balance safety with affordability, especially in price-sensitive markets. The cost barrier may also slow down the adoption of these technologies, particularly in developing regions.
 

Automotive Active Safety Systems Market Trends

One significant trend emerging in the automotive active safety systems industry is the integration of Artificial Intelligence (AI) and Machine Learning (ML) in safety technologies. AI and ML are being increasingly used to enhance the capabilities of active safety systems, enabling real-time data processing and more accurate predictions of potential hazards.
 

For instance, AI-powered systems can analyze vast amounts of data from sensors, cameras, and other inputs to predict and prevent collisions by making split-second decisions. These technologies also allow for continuous learning, where the systems improve over time as they encounter different driving scenarios. This trend is not only improving the effectiveness of active safety systems but is also paving the way for more advanced autonomous driving features, thereby driving innovation and growth in the market.
 

For instance, in May 2024, Volvo Buses globally launched its third-generation active safety systems, designed to enhance safety for vulnerable road users like pedestrians and cyclists. These systems include features such as Collision Warning with Emergency Brake and Side Collision Avoidance Support, which go beyond current legal requirements, including those in the European Union.
 

The new safety features come standard on Volvo's electric and Euro 6 buses, with plans to extend them to regions with Euro 3 and Euro 5 standards. Volvo's comprehensive safety approach focuses on safe driving, collision avoidance, and collision protection, aligning with their Zero Accidents Vision.
 

Automotive Active Safety Systems Market Analysis

Based on vehicle, the market is divided into passenger cars and commercial vehicles. In 2023, passenger car segment accounted for a market share of around 83%. The passenger car segment leads the automotive active safety system market due to strong consumer demand for safety features in personal vehicles. As safety regulations tighten and consumer awareness of vehicle safety ratings grows, automakers are increasingly incorporating advanced active safety systems, such as emergency braking and lane-assist systems, into passenger cars.
 

The significant global sales volume of passenger cars also supports this segment's market dominance. According to data from the International Organization of Motor Vehicle Manufacturers (OICA), passenger cars represented 70.39% of total global automotive sales in 2023, underscoring their prominence. Moreover, advancements in safety technology and competitive market dynamics further accelerate the adoption of these systems in passenger vehicles.
 

Based on sales channel, the automotive active safety systems market is categorized into OEM and aftermarket. In 2023, the OEM segment dominated the market with a share of around 85%. Original Equipment Manufacturers (OEMs) play a crucial role in integrating active safety systems into new vehicles, positioning them as the primary providers of these components. They benefit from early access to cutting-edge safety technologies, allowing them to ensure that new models comply with stringent safety regulations from the start.
 

Additionally, OEMs achieve economies of scale by producing safety systems in large quantities, which lowers the cost per unit. Collaborations with safety technology suppliers further enable OEMs to incorporate the latest innovations, such as advanced collision warning and electronic stability control, into their vehicles. As safety standards and consumer expectations continue to rise, OEMs are increasingly pressured to include comprehensive safety features, reinforcing their market dominance.
 

Asia Pacific dominated the global automotive active safety systems market with a major share of around 31% in 2023. The Asia Pacific region is witnessing rapid market growth driven by increasing vehicle production and heightened safety awareness. The region's dominance is fueled by its higher production volume, which boosts the demand for active safety systems due to stringent regulatory requirements. Key contributors to this production surge include China, Japan, and South Korea.
 

China leads globally in vehicle manufacturing, with its vast automotive industry and large domestic market significantly driving production numbers. Japan and South Korea, with established automotive sectors and major companies like Toyota, Honda, Hyundai, and Kia, also contribute to the region's high production levels. This dominance is further strengthened by large-scale manufacturing facilities, substantial technological investments, and a strong supply chain infrastructure.
 

The North American automotive active safety systems market is driven by strict safety regulations and strong consumer demand for advanced safety features. Standards set by agencies like the National Highway Traffic Safety Administration (NHTSA) push for the integration of technologies such as airbags and electronic stability control. The region benefits from a well-established automotive industry with significant investments in safety innovations. High vehicle ownership rates and a preference for premium safety features further fuel market growth.
 

The European automotive active safety systems market is shaped by stringent safety standards and a strong focus on advanced safety technologies. The European Union’s regulations, including the General Safety Regulation, require comprehensive safety features like advanced airbags and electronic stability control. Both consumers and manufacturers in Europe prioritize safety, driving innovation and widespread adoption. The region is home to several leading automotive manufacturers who invest heavily in developing state-of-the-art safety technologies. Europe’s commitment to safety and regulatory compliance positions it as a key player in the global market.
 

Automotive Active Safety Systems Market Share

Robert Bosch GmbH, Denso Corporation, and ZF Friedrichshafen AG hold a significant market share of around 38% in the automotive active safety systems industry. These companies invest heavily in research and development, driving innovations in automotive Active safety systems solutions. These companies leverage partnerships with vehicle OEMs and product manufacturing companies to expand their market reach. Their strong distribution networks ensure that their products are readily available to consumers across various regions.
 

Additionally, these companies are increasingly integrating advanced technologies into their active safety system products, enhancing safety and security, thereby contributing to their dominance in the market.
 

Automotive Active Safety Systems Market Companies

The major players operating in the automotive active safety systems industry are:

• Valeo SA
• Hyundai Mobis
• Continental AG
• Magna International Inc.
• Denso Corporation
• ZF Friedrichshafen AG (ZF LIFETEC)
• Bosch Mobility Solutions
   

Automotive Active Safety Systems Industry News

• In November 2023, Mercedes-Benz announced the roll out of 10 million vehicles equipped with Active Brake Assist, a system designed to reduce accidents involving pedestrians and cyclists. This system, using camera and radar-based sensors, can provide visual and acoustic warnings, assist with braking, or initiate emergency braking to prevent collisions. Since 2021, Active Brake Assist has been standard on all Mercedes-Benz cars, exceeding legal requirements. The company's "Real-Life Safety" philosophy aims for zero accidents by 2050, focusing on the safety of both vehicle occupants and vulnerable road users.
   
• In January 2024, Magna joined the NorthStar 5G innovation program, led by Telia and Ericsson, to enhance its automated driving capabilities. A private 5G network has been established at Magna’s test track in Sweden, allowing the company to test advanced ADAS solutions, including vehicle-to-vehicle (V2V) and vehicle-to-everything (V2X) connectivity. With access to 5G millimeter wave technology, Magna will benefit from low latency and gigabit speeds, crucial for real-time data processing and improving driver safety. This collaboration aims to advance autonomous driving and create safer roads through cutting-edge ADAS technologies.
   

The automotive active safety systems market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) and volume (Units) from 2021 to 2032 for the following segments:

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Market, By Technology

• Adaptive Cruise Control (ACC)
• Anti-lock Braking System (ABS)
• Electronic Stability Control (ESC)
• Lane Departure Warning (LDW)
• Blind Spot Detection (BSD)
• Automatic Emergency Braking (AEB)
• Tire Pressure Monitoring System (TPMS)
• Night Vision Systems
• Driver Monitoring Systems

Market, By Vehicle

• Passenger vehicle
• Commercial vehicle
  • Light Commercial Vehicles (LCVs)
  • Heavy Commercial Vehicles (HCVs)

Market, By Component

• Hardware
  • Actuators
  • ECUs (Electronic Control Units)
  • Display & Alarm systems
  • Sensors
    • Radar
    • LiDAR
    • Ultrasonic Sensors
    • Cameras 
• Software

Market, By Sales Channel

• OEMs (Original Equipment Manufacturers)
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA