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Athletes are demanding socks that offer comfort and superior functionalities such as moisture wicking materials, arch support, cushioning, and seamless construction. For instance, in September 2023, PAKA a specialist in alpaca fiber apparel, launched the ‘Performance ¾ Crew Sock’ multisport sock. This sock features a snug rib-knit design to eliminate shifting and friction, a breathable mobility mesh at the ankle-to-foot junction for enhanced ventilation, compressive arch support, and targeted extended heel padding for high-impact areas.
The increasing consumer awareness about environmental issues is driving the demand for athletic socks made from eco-friendly and sustainable materials. For instance, in 2021, Nike launched its first sustainable sock collection made form 100% recycled polyester, a move toward its goal of using only sustainable materials by 2030.