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Leading astaxanthin firms are heavily investing in R&D activities to innovate and diversify their product offerings, including the development of new applications in nutraceuticals, cosmetics, and animal feed. Strategic collaboration with research institutes and aquaculture industry is helping them to improve product quality and expand markets. These companies are also focusing on more sustainable and cost-effective production methods, such as advanced agricultural technologies for natural astaxanthin production to meet the demand for environmentally friendly products.
Major players operating in the astaxanthin industry include: