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Based on source, the market value from the natural segment will generate over USD 1 billion by 2032, due to increasing consumer demand for organic, clean-label, and sustainably sourced products. Natural astaxanthin, primarily derived from microalgae like Haematococcus pluvialis, is preferred over synthetic alternatives for its superior antioxidant properties and perceived health benefits. This demand is also driven by the growing awareness of the benefits of natural supplements in promoting overall health and well-being.
The astaxanthin market from the animal feed segment is expected to reach USD 659.32 million by 2032, owing to its critical role in enhancing the health and pigmentation of farmed seafood and livestock. Astaxanthin is widely used in aquaculture to improve the bright color of salmon, trout, and other fish, further increasing its market value and consumer interest. Antioxidant properties are contributing to healthy animal growth, immune function, and overall health, reducing mortality and improving productivity. As the demand for high-quality natural seafood and animal products increases, the preference for astaxanthin in animal feed will also rise.
Europe astaxanthin market size dominated around USD 426.21 million in 2023 and is poised to cross USD 702 million by 2032, attributed to strong regulatory frameworks favoring natural and health-promoting supplements, along with the presence of a robust aquaculture sector. European consumers are largely health-conscious, leading to increased demand for natural antioxidants in nutritional and functional foods. Stricter EU regulations on additives are also increasingly pushing manufacturers towards natural astaxanthin.