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In recent years, there has been an increasing integration of ashwagandha into various functional food and beverage products, including energy drinks, nutrition bars, and herbal teas. This trend is largely driven by the rising demand for convenient and on-the-go wellness solutions that cater to the busy lifestyles of modern consumers. Additionally, there has been a noticeable shift towards the development of ashwagandha-based beauty and personal care products, such as skincare serums and anti-aging creams, owing to the growing consumer inclination towards natural and organic ingredients in the cosmetic industry.