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The aromatherapy industry is fragmented, with key players including doTERRA International LLC, Young Living Essential Oils, and others dominating the market. These companies focus on ongoing product innovation, geographical expansion, and partnerships to secure substantial market shares. For instance, in May 2023, Young Living Essential Oils enriched its aromatherapy offerings with two new products, Season Essentials and Red Cedar Bliss essential oil. This strategic expansion not only enhanced the company's portfolio but also had the potential to boost revenue significantly.
Some of the eminent market participants operating in the aromatherapy industry include: