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Google, AWS, and Microsoft collectively held a substantial market share of 11% in the market in 2023. These technology companies have secured leadership positions by providing scalable cloud platforms that facilitate seamless application migration, modernization, and integration for organizations. To strengthen their market presence, these firms have implemented several strategic measures. They consistently invest in broadening their service portfolios, upgrading their cloud platforms with new functionalities to address changing customer requirements.
AWS provides a wide range of services, including computing power, storage, and machine learning capabilities, enabling businesses to transform their applications efficiently. Microsoft's Azure platform facilitates hybrid cloud solutions, allowing organizations to combine on-premises and cloud resources while integrating with enterprise applications such as Microsoft 365. Google Cloud focuses on data analytics and machine learning, offering tools that help organizations extract insights from their data and enhance application performance.
Major players operating in the application transformation industry are: