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Demand for eco-friendly materials like organic cotton, recycled polyester, hemp, and plant-based fabrics is rising. Brands are adopting sustainable production methods and sourcing low-carbon-footprint materials to reduce environmental impact. Consumers increasingly seek personalized products, such as made-to-order clothing and custom designs like embroidery and monogramming. Brands use technology to offer tailored fits, colours, and styles. Technology in apparel, including built-in sensors, conductive fabrics, and wearable devices, is growing. Smart fabrics track biometrics and adapt to environmental changes, adding functionality. Apparel brands are expanding into international markets, especially in Asia-Pacific, where a growing middle class is driving fashion demand.