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In 2024, key companies like Hermes, Nike, TJX Companies, Dior, and Adidas held a combined market share of 25%-30%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
Most apparel manufacturers are based in low-cost Asian countries like China, Bangladesh, India, and Vietnam. These regions offer affordable labor, cheaper raw materials, and efficient supply chains, enabling cost-effective production of high-quality apparel. Leading brands collaborate with celebrities and influencers to boost visibility and influence consumer choices, especially among younger audiences, maintaining a competitive edge globally. Apparel manufacturers are adopting technologies like AI, 3D printing, and augmented reality (AR) to enhance design, customization, and shopping experiences. Virtual fitting rooms and AI-driven recommendations are transforming consumers into engagement with brands.
Major players operating in the apparel industry are: