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The growing interest in environmentally friendly antimicrobial coatings will also play an ideal role for the market growth. Leading manufacturers are increasingly developing sustainable solutions to match the global trend of reducing the environmental impacts. There has been a significant shift towards green chemistry and sustainable materials. Rapid innovations in antimicrobial technologies to enhance the efficacy and durability of coatings for making them effective and attractive for multiple applications? will add to the product uptake. For example, in October 2022, Microban International introduced its non-heavy-metal technology, LapisShield, to integrate antimicrobial functionality into water-based coating formulation for inhibiting bacterial growth by up to 99.99%.