Anti-counterfeit Packaging Market Analysis

Anti-counterfeit Packaging Market Analysis

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Based on technology, the market is segmented into forensic markers, holograms, mass encoding, RFID, tamper evidence, and others. The mass encoding segment dominated the market with a share of over 29% in 2022.
 

• Mass encoding is the process of uniquely identifying many products with a code or identifier that can be verified by manufacturers, distributors, and consumers to confirm the authenticity of the product.
   
• Customers can read the code on the packaging using a scanner or a mobile app. Subsequently, the code is cross-referenced with the manufacturer's database by the scanner to confirm its legitimacy.
   
• With the growing consumption of products in different end-use segments, the demand for mass product verification is increasing, further enhancing the demand for mass encoding technology.
   

Based on vertical, the market is divided into apparel & footwear, automotive, electrical & electronics, food & beverage, luxury goods, personal care, pharmaceuticals, and others. The personal care segment is anticipated to register a CAGR of over 14% through 2032.
 

• Personal care products are witnessing rising adoption by both genders, leading to significant market growth during the forecast period. These products with anti-counterfeit packaging can have their authenticity verified online or through a mobile app by holograms, QR codes, or unique serial numbers.
   
• Customers can also confirm the products by looking at the labels and seals, which feature microprinting or specialized inks. The increasing use of personal care products is propelling the market growth.
   

North America dominated the global anti-counterfeit packaging market with a share of over 34% in 2022. Manufacturers in North America are focused on developing sustainable anti-counterfeit packaging solutions, which follow certain regulations in the region. The U.S. is a global leader in the production and consumption of processed food products. The food manufacturing sector in the country is dominated by large-scale industries and highly diversified corporations. With over 17,000 production facilities across the country, manufacturers are expected to adopt anti-counterfeit technologies to curb fake brand production. However, due to the rising consumption of packed food and other products in the region, the adoption of track & trace technologies is expected to increase in the future.