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Current trends in the anthocyanin industry reflect a growing consumer preference for natural and health-oriented products. Anthocyanins, known for their antioxidant properties and vibrant natural colors, are increasingly utilized in various industries. The food and beverage sector witnesses a rising demand for anthocyanins as natural colorants, aligning with the clean-label trend. Moreover, the cosmetic and pharmaceutical industries are incorporating these compounds due to their perceived health and skincare benefits.
The market is also witnessing innovations in extraction technologies, addressing challenges related to stability and cost-effectiveness. As the focus on plant-based diets continues to intensify, anthocyanins, sourced from fruits and vegetables, are well-positioned to further penetrate diverse applications, contributing to the overall growth and diversification of the market.