Anthocyanin Market Size - By Source (Fruits, Vegetables, Legumes & Cereals), Application (Food & Beverages, Pharmaceutical Products, Personal Care), Sales Channel (Direct Sales, Distributors/Suppliers, Online Sales), Regional Outlook & Forecast, 2024 – 2032

Anthocyanin Market Size

Anthocyanin Market size was valued at USD 626.1 million in 2023 and is estimated to expand at 4.5% CAGR from 2024 to 2032. Anthocyanins are natural pigments belonging to the flavonoid group, widely present in various fruits, vegetables, and flowers, imparting vibrant red, purple, or blue colors. These compounds are renowned for their antioxidant properties, contributing to potential health benefits. The market for anthocyanins is experiencing substantial growth driven by increasing consumer awareness of the health advantages associated with antioxidants, rising demand for natural colorants in the food and beverage industry, and a growing preference for plant-based products.
 

Additionally, the pharmaceutical and cosmetic sectors are incorporating anthocyanins for their potential therapeutic and skincare properties, further propelling market expansion. The continuous emphasis on clean-label products and the shift towards natural ingredients in various industries are key factors fostering the growth of the market.
 

The anthocyanins market faces a significant challenge due to its seasonal availability and dependence on crop cycles. Anthocyanins, being naturally sourced from fruits and vegetables, are subject to the inherent fluctuations in agricultural production. The seasonal nature of these crops introduces variability in anthocyanin availability throughout the year, impacting consistent supply to meet market demands. This reliance on specific harvest periods can create challenges for manufacturers and end-users seeking a stable and continuous source of anthocyanins for various applications. As the market strives for reliability and sustainability, addressing these seasonal constraints becomes crucial for maintaining a steady and robust supply chain within the industry.
 

Anthocyanin Market Trends

Current trends in the anthocyanin industry reflect a growing consumer preference for natural and health-oriented products. Anthocyanins, known for their antioxidant properties and vibrant natural colors, are increasingly utilized in various industries. The food and beverage sector witnesses a rising demand for anthocyanins as natural colorants, aligning with the clean-label trend. Moreover, the cosmetic and pharmaceutical industries are incorporating these compounds due to their perceived health and skincare benefits.

The market is also witnessing innovations in extraction technologies, addressing challenges related to stability and cost-effectiveness. As the focus on plant-based diets continues to intensify, anthocyanins, sourced from fruits and vegetables, are well-positioned to further penetrate diverse applications, contributing to the overall growth and diversification of the market.
 

Anthocyanin Market Analysis

Based on Source, the fruits source segment dominated around USD 246.4 million revenue in 2023. The market derives its primary sources from a diverse array of natural products, including fruits, vegetables, legumes, and cereals. Fruits such as berries, grapes, and cherries, alongside vegetables like red cabbage and purple sweet potatoes, stand as rich sources of these natural pigments. Legumes and cereals, including black beans and purple corn, contribute to the variety of available anthocyanin sources.
 

Beyond these, there exists potential in other plant-based resources, broadening the scope for anthocyanin extraction. This diverse sourcing landscape underscores the versatility of the market, catering to the growing demand for natural colorants and antioxidants across various industries.
 

Based on application, the food & beverages segment accounted for 37% of the anthocyanin market share in 2023. Anthocyanins find application across a spectrum of industries, showcasing their versatility and expanding market reach. In the food and beverage sector, these natural pigments are increasingly sought after as valuable ingredients, contributing vibrant colors and antioxidant properties to a wide range of products. The pharmaceutical industry recognizes the therapeutic potential of anthocyanins, incorporating them into pharmaceutical formulations.
 

Additionally, anthocyanins play a significant role in the personal care industry, where their perceived skincare benefits make them desirable components in cosmetic and skincare products. Beyond these primary sectors, anthocyanins also find application in various other industries, highlighting their adaptability and potential for diverse uses, further contributing to the dynamic growth of the market.
 

The distribution channels for anthocyanins encompass a dynamic landscape, accommodating various preferences and business models. Direct sales channels provide a direct link between producers and consumers, facilitating personalized interactions and establishing brand relationships. Distributors and suppliers play a pivotal role in the anthocyanins market, serving as intermediaries to efficiently reach a broader market. Online sales have gained prominence, offering a convenient platform for both B2B and B2C transactions, fostering accessibility and global reach. The diversified sales channels for anthocyanins underline the importance of strategic distribution networks in meeting the demands of different industries and consumers, contributing to the overall growth and accessibility of anthocyanin products in the market.
 

The U.S. anthocyanin market size held over USD 162.1 million in 2023. Its robust agricultural sector, advanced technological capabilities, and a growing emphasis on natural and health-oriented products, the U.S. has emerged as a dominant force in the North American market. The country's commitment to sustainable farming practices and the cultivation of anthocyanin-rich crops has contributed to a steady and abundant supply. Furthermore, the integration of advanced extraction technologies and a proactive approach to research and development have positioned U.S.-based companies at the forefront of anthocyanin production.
 

Anthocyanin Market Share

Naturex is a prominent player in the anthocyanin industry, hailing from France. Specializing in natural ingredients, Naturex excels in the extraction of anthocyanins from a variety of fruits such as blackcurrants, bilberries, and elderberries. The company's commitment to high-quality natural products has positioned it as a key supplier, catering to the increasing demand for anthocyanins in various industries.

Chr. Hansen, headquartered in Denmark, is a global bioscience company making significant contributions to the anthocyanin market. Focused on natural colors and flavors, Chr. Hansen offers anthocyanins extracted from sources like black carrots and red cabbage. Their global presence and expertise in bioscience underline their role in meeting the growing demand for natural and sustainable anthocyanin-based solutions.

DDW Color, based in the USA, is a leading manufacturer specializing in natural colors, including anthocyanins derived from grapes, blueberries, and cranberries. With a focus on providing vibrant and natural color solutions, DDW Color has established itself as a key player in the market, contributing to the diversification of color options in the food and beverage industry. Givaudan, a Swiss company, is a noteworthy player in the anthocyanin market, excelling in the production of fragrances and flavors.

Additionally, Givaudan offers natural colors, including anthocyanins sourced from various fruits. Their diverse portfolio and commitment to quality make them a significant contributor to the growth and innovation within the market. EBC Ingredients, headquartered in the USA, is a leading supplier of natural food ingredients, prominently featuring anthocyanins extracted from blackcurrants, elderberries, and aronia berries.
 

Anthocyanin Market Companies

Major companies operating in the anthocyanin industry include:

• Beton Nutrition Co Ltd
• Biogold Industries LLP
• California Natural Colors Inc.
• Cayman Chemical Company
• Chr. Hansen
• DDW Color
• EBC Ingredients
• Extrasynthese
• Givaudan
• Kanegrade Ltd
• Naturex
• Organic Herb Inc.
• Roha Dyechem Pvt Ltd
• Symrise AG
• Zhejiang Sunright Biotech Co., Ltd.
   

Anthocyanin Industry News

• July 2023: Naturex partners with Indigo Agriculture to develop and commercialize anthocyanin-rich black soybean varieties. This collaboration aims to provide farmers with a new revenue stream and offer food manufacturers a sustainable source of anthocyanins for use in food and beverages.
   
• June 2023: A study published in the Journal of Agricultural and Food Chemistry finds that anthocyanins extracted from elderberries may help improve cognitive function and memory in older adults. This research adds to the growing body of evidence supporting the health benefits of anthocyanins.
   

The anthocyanin market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Source

• Fruits
• Vegetables
• Legumes & Cereals
• Other

Market, By Application

• Food & Beverages
• Pharmaceutical Products
• Personal Care
• Other

Market, By Sales channel

• Direct Sales
• Distributors/Suppliers
• Online Sales

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Poland
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Thailand 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE