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Based on product, the anionic surfactants market share from linear alkylbenzene sulfonate segment is poised to grow at over 6.5% CAGR through 2023 – 2032, driven by the growing usage of the product in non-industrial cleaning solutions. Linear alkylbenzene sulfonate is one of the primary cleaning agents in household cleaners, and laundry detergents and is present at concentrations of up to 25% in consumer facing cleaning products. With cleaning and disinfecting of surfaces becoming a high priority across many households and commercial spaces as a result of the COVID-19 pandemic, the product is experiencing an elevated demand.
With respect to application, the anionic surfactants market size from household detergents segment is anticipated to grow beyond USD 21 billion by 2032, owing to the growing consumer focus towards cleanliness and hygiene. Anionic surfactants are commonly used in household cleaning products such as laundry liquids, powders, dishwashing products, and all-purpose cleaners. The demonstrated lifestyle changes among global consumers in wake of the COVID-19 pandemic is creating a strong demand for household detergents as cleanliness and hygiene takes center-stage across work as well as living spaces.
Asia Pacific anionic surfactants market is slated to register a valuation of more than USD 11 billion by 2032, on account of growing demand for sustainable green and biosurfactants in the region. The regional growth can also be ascribed to growing awareness about the benefits of using cleaning products and disinfectants such as hand sanitizers. The region is reporting a surging demand for hand sanitizers due to rising prevalence of infectious ailments. With the resumption of tourist activities in the region, the demand for cleaning products from the hospitality sector is expected to go up notable through the coming years, driving the regional industry scenario.