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Amaranth is witnessing a surge in demand, driven by a consumer shift towards plant-based, gluten-free, and nutrient-rich foods. As ancient grains gain traction, amaranth stands out for its high protein, fiber content, and essential amino acids, making it a staple in health-focused diets. The market is further buoyed by a growing preference for sustainable and non-GMO ingredients, with amaranth emerging as a green alternative. Its versatility is evident as amaranth finds its way into snacks, cereals, and dietary supplements. Moreover, the organic and functional food sectors are increasingly adopting amaranth, broadening its reach across various markets.