Amaranth Market Analysis

Amaranth Market Analysis

The amaranth industry is growing quickly due to more people wanting plant-based, gluten-free, and nutritious foods. New products like amaranth snacks, cereals, and flour are becoming popular as healthier options to traditional grains. Better food processing and new product recipes are making amaranth more versatile, leading to its use in functional foods and dietary supplements. The organic food sector is also adopting amaranth, boosting its market presence. The future looks bright for the market, with ongoing trends towards plant-based diets and sustainable ingredients driving growth.

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The amaranth oil segment held over USD 6.1 billion in 2024, and it is anticipated to expand 17.7% of CAGR during 2025 to 2034. The demand for amaranth oil is increasing because of its health benefits and versatility. It is rich in essential fatty acids like omega-6 and omega-9, which support heart health, reduce inflammation, and improve skin health.
 

Amaranth oil also contains squalene, a natural antioxidant, making it popular in cosmetics and personal care products. As more consumers look for plant-based, sustainable, and functional oils, amaranth oil is becoming more popular in the food, beauty, and wellness industries. Its growing use in cooking, skincare, and dietary supplements is driving this demand.
 

The amaranth market from organic segment size dominated around USD 8.6 billion in 2024 and gained 17.7% CAGR from 2025 to 2034. Consumers are increasingly choosing healthier and sustainable food options, boosting the demand for organic amaranth. This rise is due to greater health awareness and environmental concerns.
 

Organic amaranth is rich in nutrients, including high-quality protein, fiber, and essential minerals, making it popular for plant-based and gluten-free diets. Its use in various food products like snacks, cereals, and flour, along with interest in ancient grains, is growing its market. Additionally, eco-friendly farming practices and certifications are attracting environmentally conscious consumers, driving further growth.
 

The food & beverage segment reached USD 4.1 billion in 2024 and gained 17.5% CAGR through 2034. The surging food and beverage industry is propelling the amaranth market's growth, driven by consumers' increasing preference for nutritious, gluten-free, and plant-based options. With its rich protein, fiber, and mineral profile, amaranth is becoming a sought-after ingredient in health-centric products such as snacks, cereals, and energy bars.
 

As the appetite for functional foods and ancient grains grows, amaranth finds its way into diverse offerings, from baked goods to plant-based protein items. Its adaptability in formulations, combined with heightened consumer awareness of its health advantages, is amplifying amaranth's footprint in the dynamic food and beverage landscape.
 

The U.S. amaranth market size accounted for USD 1.8 billion in 2024 and projected to expand at a 18% CAGR during the forecasts period. Several new trends are shaping the market in the U.S. One major trend is the focus on sustainable and eco-friendly farming. Amaranth is a drought-resistant crop that needs fewer pesticides and fertilizers, making it a good fit for these practices.
 

The rise of e-commerce platforms has also made amaranth products more available to more people. There is growing interest in using amaranth for alternative proteins, with manufacturers adding it to plant-based meat substitutes. Additionally, more people are meal prepping and cooking at home, which has increased the use of amaranth in flour and baking mixes, driving market demand.