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The integration of advanced biotechnology and fermentation processes to enhance product quality and scalability will favor the market growth. Precision fermentation, which uses genetically engineered microorganisms to produce protein components, is gaining momentum due to its ability to produce high-quality proteins with specific nutritional values and functions. Emerging hybrid products that combine plant-derived and cell-derived proteins are also resulting in improved taste and texture with optimized production costs. For instance, in February 2024, Vivici launched its nature-identical whey protein made using precision fermentation.