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The alternative financing market growth is being driven by the increasing use of the Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), and other similar technologies. Alternative financing provides solutions to businesses to sustain themselves in the industry by providing access to capital in difficult times. Alternative financing methods are generally seen as more flexible and less costly than bank loans. This has encouraged many businesses to use alternative financing to raise capital. As regulations provide protection to borrowers and lenders, government support increases consumer confidence in other financial options.