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The alpha hydroxy acid industry is catalyzed by a strong emphasis on sustainability and the demand for personalized skincare solutions. Consumers increasingly seek eco-friendly AHA products that align with their values, driving manufacturers to adopt sustainable practices. Additionally, the desire for tailored skincare regimens prompts the development of customized AHA formulations, catering to individual skin concerns and preferences. These trends fuel the expansion of the market, offering consumers more choices and eco-conscious options.
For instance, in September 2023, Hy, formerly Korea Yakult, diversified into cosmetics, unveiling the Leti 7714 Triple Lift-up Anti-Aging Cream. Infused with lactic acid and a potent anti-aging blend, this cream incorporates fermented, cultured lactic acid bacteria.