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The sustained growth of the F&B industry will drive the demand for allulose, especially in products, such as bread and confectionery products, where its unique properties including excellent moisture retention and pleasant taste are highly valued. Powdered allulose is preferred due to its compatibility with a variety of foods including smoothies, yogurt, and bread. Recent innovations have further provided more efficient manufacturing processes, helping to reduce costs and increase productivity.
Furthermore, several companies are increasingly focusing on new product launches and strategic partnerships to innovate production processes to better cater to the rising end-user demand. For instance, in November 2023, The University of California and the Mars Advanced Research Institute developed a new method for allulose production, with the goal of making it more accessible and affordable.