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All-Terrain Vehicle (ATV) Market Share

Report ID: GMI765
Published Date: Feb 2024
Report Format: PDF

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All-Terrain Vehicle Market Share

In 2023, Polaris and Yamaha collectively commanded more than 40% of the ATV volume market share. Leading the market, companies like Polaris, Yamaha, Arctic Cat, BRP, Hisun, and Honda provide an array of products tailored to cater to a wide range of consumer preferences and requirements. Notably, Polaris has entered a partnership with Zero Motorcycles to introduce all-electric powertrain options, further enhancing its offerings in the ATV segment.

To remain competitive, companies in the ATV industry are strategizing to introduce electric ATVs. For instance, BRP intends to roll out electric ATVs starting in 2026. This move is poised to intensify competition within the market as manufacturers vie to meet evolving consumer preferences for eco-friendly and innovative off-road vehicles, thereby driving advancements and enhancing the overall competitiveness of the ATV industry.

All-Terrain Vehicle Market Companies

Major companies operating in the all-terrain vehicle (ATV) industry are:

BRP
CF Moto
Hisun
Honda
Kawasaki
KYMCO
Linhai
Polaris
Suzuki
Yamaha

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of all-terrain vehicle (ATV) reached USD 2.9 billion in 2023 and is set to witness 6.5% CAGR between 2024 and 2032, with companies allocating more funds toward manufacturing facilities and technological advancements for diverse ATV models.

In 2023, the adult segment accounted for a market share of over 85%, owing to the introduction of high-powered, four-wheel drive ATVs for adults.

North America market share was over 60% in 2023, due to the utilization of ATVs for various utility applications across the region.

BRP, CF Moto, Hisun, Honda, Kawasaki, KYMCO, Linhai, Polaris, Suzuki, and Yamaha.