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One of the prominent trends is the increasing demand for alginate in the food industry. It is known for its gelling, thickening, and stabilizing properties, is favored by food manufacturers seeking natural and sustainable additives. With consumers placing a premium on clean-label and plant-based products, alginate's origin from seaweed aligns well with these preferences, contributing to its growing popularity in food applications. Another significant trend revolves around health and wellness products.
The market has found a niche in dietary supplements, particularly those targeting weight management. Its ability to form gels in the stomach makes it a valuable ingredient in this context, and as health-conscious consumers seek effective, natural solutions, the demand for such products has been on the rise.