Airport Quick Service Restaurant Market Trends

Airport Quick Service Restaurant Market Trends

One emerging trend in the airport Quick Service Restaurant (QSR) industry is the increasing adoption of digital technologies to enhance customer experience and streamline operations. This includes the implementation of mobile ordering apps, self-service kiosks, contactless payment systems, and digital menu boards. These technologies not only cater to the preferences of tech-savvy travelers but also contribute to faster service, reduced wait times, and improved overall efficiency in QSR operations.
 

Against this backdrop, in September 2023, Starbucks announced its plan to enhance convenience for bustling Houston travelers by introducing its first pickup-only concept at George Bush International Airport's Terminal E. In collaboration with airport hospitality group OTG, Starbucks will exclusively cater to mobile orders through its app. Customers, after enabling location services or manually choosing IAH Terminal E, can place their orders. Once the status updates to "ready," patrons can effortlessly pick up their items without the need to wait in line, streamlining the airport coffee experience.