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Aircraft soft goods industry is highly competitive with presence of large number of manufacturers and suppliers across the world. Some of the key manufacturers are
Industry players use variety of strategies including acquisitions & mergers, product development, diversification, etc. to remain competitive. For instance, in 2018, Fellfab Corporation merged with Custom Products, Inc. to enhance their market share. Similarly, Aerofloor Limited introduced a new sheepskin range that regulates body temperature and provides comfort in long flights, is a good example for product innovation.