Air Purifier Market Size

Air Purifier Market Size

Air Purifier Market size was valued at USD 15.3 Billion in 2023 and is estimated to grow at a CAGR of 8.4% from 2024 and 2032. Rapid urban development and industrial activities contribute to rising levels of air pollution, which increases the need for air purification solutions. Vehicular emissions are a major source of urban air pollution, driving demand for air purifiers to mitigate indoor pollution from outdoor sources.

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Conditions such as asthma, allergies, and chronic obstructive pulmonary disease (COPD) are on the rise, leading to increased adoption of air purifiers to alleviate symptoms. Rising cases of airborne infections and urban pollutants are driving this development. For example, the Centre for Research on Energy and Clean Air reports that China's national average PM2.5 level has increased year on year in 2023 since the country's pollution campaign began. The pandemic has also contributed to the awareness about airborne viruses and the importance of indoor air quality, boosting demand for air purifiers with advanced filtration technologies.
 

The market is crowded with numerous players, including established brands and new entrants. This saturation can lead to fierce price competition. With many similar products, companies struggle to differentiate their offerings. Innovation and unique features become crucial for standing out. Consumers often have misconceptions about what air purifiers can and cannot do, leading to unrealistic expectations. Companies must invest in educating consumers about the benefits, usage, and maintenance of air purifiers, which can be resource intensive.