Air Purifier Market Analysis

Air Purifier Market Analysis

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Based on technology, the market is divided into HEPA filters, activated carbon filters, ionic filters, UV filters, others. In 2023, HEPA filters held the dominant market of USD 5.6 billion and is expected to reach USD 12 billion by 2032. HEPA (High-Efficiency Particulate Air) filters are the gold standard for capturing airborne particles, including dust, allergens, pet dander, and PM2.5. This broad spectrum effectiveness makes them ideal for a variety of air quality concerns. Activated carbon filters excel at absorbing gaseous pollutants like VOCs (volatile organic compounds) emitted from paints, furniture, and cleaning products.
 

This makes them attractive for people concerned about chemical pollutants in their homes. Ionic filters generate electrically charged ions that can attract and neutralize airborne particles like allergens and dust. While their effectiveness is debated, some consumers are drawn to their potential for allergen reduction. UV filters emit ultraviolet light that can kill or inactivate bacteria and viruses present in the air. This feature is particularly appealing in healthcare settings, hospitals, and even households concerned about airborne pathogens.
 

Based on coverage area, the air purifier market is categorized into upto 300 sq ft, 300-600 sq ft, 600-1000 sq ft, above 1000 sq ft. In 2023, 300-600 sq ft coverage area air purifiers held the dominant market share of 37% and is anticipated to grow through the years. These air purifiers are suitable for living rooms, larger bedrooms or small to medium sized commercial spaces.  They address air quality concerns in frequently used shared spaces within homes. This category offers a middle ground between coverage area and affordability.  Consumers seeking to purify a medium-sized room without breaking the bank gravitate towards this range.
 

North America air purifier market held around USD 3.4 billion in 2023 and is expected to reach USD 7.2 billion by 2032. North American cities are experiencing rising air pollution levels due to growing populations, industrial activity, and heavy traffic congestion. This exposes residents to harmful pollutants prompting them to seek solutions for cleaner indoor air. The increasing frequency and intensity of wildfires in regions like California significantly impact air quality. Additionally, seasonal allergies caused by pollen pose a major concern, driving demand for air purifiers that can alleviate these symptoms.
 

The market in U.S. is set to grow through a CAGR of 8.9% through the forecast time period. The United States Department of Energy has created quality assurance standards and HEPA filter specification requirements. Similarly, the Association of Home Appliance Manufacturers (AHAM) established the Clean Air Delivery Rate (CADR), a standard used to measure the effectiveness of air purifiers, allowing consumers to compare their performance in removing dust, pollen, and tobacco smoke.
 

The German air purifier market maintained a considerable position in Europe, owing to the increased demand for technologically advanced air purifiers, which, combined with the rising prevalence of COVID-19, prompted manufacturers to invest heavily in R&D. For example, Blueair introduced an intelligent air purifier for automobiles that uses HEPASilent technology to remove 99.97% of airborne pollutants such as road wear, car exhausts, pollen, PM2.5, smoke, and dust.
 

China is supposed to grow at the highest rate of 9.6% in the region. China is a hub for industrial and manufacturing activities and also the most populated country in the world. According to the World Health Organization (WHO), air pollution is a serious concern in China, with sources such as industry, traffic, and domestic fuel usage contributing to small particles that are hazardous to human health. 2023 marks the first year in which China's national average PM2.5 level has climbed year on year since the start of China's "war on pollution" in 2013. According to the Centre for Research on Energy and Clean Air, PM2.5 levels have increased in 80% of province capitals, including Beijing, year after year.