Air Purifier Market - By Technology (HEPA filters, Activated Carbon filters, Ionic filters, UV filters, Others), By Coverage Area (Upto 300 sq ft, 300-600 sq ft, 600-1000 sq ft, Above 1000 sq ft), By End-use, By Distribution Channel, Forecast 2024 - 2032

Air Purifier Market Size

Air Purifier Market size was valued at USD 15.3 Billion in 2023 and is estimated to grow at a CAGR of 8.4% from 2024 and 2032. Rapid urban development and industrial activities contribute to rising levels of air pollution, which increases the need for air purification solutions. Vehicular emissions are a major source of urban air pollution, driving demand for air purifiers to mitigate indoor pollution from outdoor sources.
 

Conditions such as asthma, allergies, and chronic obstructive pulmonary disease (COPD) are on the rise, leading to increased adoption of air purifiers to alleviate symptoms. Rising cases of airborne infections and urban pollutants are driving this development. For example, the Centre for Research on Energy and Clean Air reports that China's national average PM2.5 level has increased year on year in 2023 since the country's pollution campaign began. The pandemic has also contributed to the awareness about airborne viruses and the importance of indoor air quality, boosting demand for air purifiers with advanced filtration technologies.
 

The market is crowded with numerous players, including established brands and new entrants. This saturation can lead to fierce price competition. With many similar products, companies struggle to differentiate their offerings. Innovation and unique features become crucial for standing out. Consumers often have misconceptions about what air purifiers can and cannot do, leading to unrealistic expectations. Companies must invest in educating consumers about the benefits, usage, and maintenance of air purifiers, which can be resource intensive.
 

Air Purifier Market Trends

The rise of smart air purifiers has shifted the focus to technology. These internet-connected gadgets can track air quality in real time, allowing users to change settings or receive notifications on their cellphones. Furthermore, features such as automatic operation based on air quality measurements or connectivity with smart home systems improve convenience and user experience. Stringent regulations, including the Clean Air Act (42 U.S.C. §7401 et seq. (1970), National Ambient Air Quality Standards (NAAQS), Directive 2008/50/EC, EN 1822-1:2019, ISO 16890-2:2016, and air filters for general ventilation, have mandated the use of air purifiers.
 

Furthermore, the UK is aggressively establishing government rules and measures to protect indoor air quality. For example, in April 2023, the Department for Environment, Food, and Rural Affairs (Defra) published the Air Quality Strategy, which defines the steps that local authorities in the UK would take to meet long-term air quality objectives. The aims are to reduce PM2.5 levels to 10 µg/m³ by 2040 and improve interior air quality by sharing ventilation recommendations and best practices. Air purifiers with built-in air quality sensors are also gaining traction. These sensors provide real-time data on pollutants like PM2.5, VOCs, and allergens, allowing users to track air quality changes and understand the effectiveness of their air purifier.
 

Air Purifier Market Analysis

Based on technology, the market is divided into HEPA filters, activated carbon filters, ionic filters, UV filters, others. In 2023, HEPA filters held the dominant market of USD 5.6 billion and is expected to reach USD 12 billion by 2032. HEPA (High-Efficiency Particulate Air) filters are the gold standard for capturing airborne particles, including dust, allergens, pet dander, and PM2.5. This broad spectrum effectiveness makes them ideal for a variety of air quality concerns. Activated carbon filters excel at absorbing gaseous pollutants like VOCs (volatile organic compounds) emitted from paints, furniture, and cleaning products.
 

This makes them attractive for people concerned about chemical pollutants in their homes. Ionic filters generate electrically charged ions that can attract and neutralize airborne particles like allergens and dust. While their effectiveness is debated, some consumers are drawn to their potential for allergen reduction. UV filters emit ultraviolet light that can kill or inactivate bacteria and viruses present in the air. This feature is particularly appealing in healthcare settings, hospitals, and even households concerned about airborne pathogens.
 

Based on coverage area, the air purifier market is categorized into upto 300 sq ft, 300-600 sq ft, 600-1000 sq ft, above 1000 sq ft. In 2023, 300-600 sq ft coverage area air purifiers held the dominant market share of 37% and is anticipated to grow through the years. These air purifiers are suitable for living rooms, larger bedrooms or small to medium sized commercial spaces.  They address air quality concerns in frequently used shared spaces within homes. This category offers a middle ground between coverage area and affordability.  Consumers seeking to purify a medium-sized room without breaking the bank gravitate towards this range.
 

North America air purifier market held around USD 3.4 billion in 2023 and is expected to reach USD 7.2 billion by 2032. North American cities are experiencing rising air pollution levels due to growing populations, industrial activity, and heavy traffic congestion. This exposes residents to harmful pollutants prompting them to seek solutions for cleaner indoor air. The increasing frequency and intensity of wildfires in regions like California significantly impact air quality. Additionally, seasonal allergies caused by pollen pose a major concern, driving demand for air purifiers that can alleviate these symptoms.
 

The market in U.S. is set to grow through a CAGR of 8.9% through the forecast time period. The United States Department of Energy has created quality assurance standards and HEPA filter specification requirements. Similarly, the Association of Home Appliance Manufacturers (AHAM) established the Clean Air Delivery Rate (CADR), a standard used to measure the effectiveness of air purifiers, allowing consumers to compare their performance in removing dust, pollen, and tobacco smoke.
 

The German air purifier market maintained a considerable position in Europe, owing to the increased demand for technologically advanced air purifiers, which, combined with the rising prevalence of COVID-19, prompted manufacturers to invest heavily in R&D. For example, Blueair introduced an intelligent air purifier for automobiles that uses HEPASilent technology to remove 99.97% of airborne pollutants such as road wear, car exhausts, pollen, PM2.5, smoke, and dust.
 

China is supposed to grow at the highest rate of 9.6% in the region. China is a hub for industrial and manufacturing activities and also the most populated country in the world. According to the World Health Organization (WHO), air pollution is a serious concern in China, with sources such as industry, traffic, and domestic fuel usage contributing to small particles that are hazardous to human health. 2023 marks the first year in which China's national average PM2.5 level has climbed year on year since the start of China's "war on pollution" in 2013. According to the Centre for Research on Energy and Clean Air, PM2.5 levels have increased in 80% of province capitals, including Beijing, year after year.
 

Air Purifier Market Share

Air Purifier market seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as 3M Co., Ahlstrom-Munksjo Oyj, AVVIR, Camfil AB, Cummins Inc., Daikin Industries Ltd., DENSO Corp. and Donaldson Co. Inc. collectively held around 15%-20% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

Air Purifier market Companies

Major players operating in the air purifier industry are:

• 3M Co.
• Ahlstrom-Munksjo Oyj
• AVVIR
• Camfil AB
• Cummins Inc.
• Daikin Industries Ltd.
• DENSO Corp.
• Donaldson Co. Inc.
• Freudenberg Group
• IQAir
• MAHLE GmbH
• MANN+HUMMEL Group
• Parker Hannifin Corp.
• Samsung Electronics
• Whirlpool Corporation
   

Air Purifier Market Industry News

• COWAY CO., LTD. Launched the Airmega 100 in January 2024. It features a 360° air intake and a 3-stage HEPA filtration system that removes hazardous pollutants and purifies the air in an 810-square-foot area per hour. This new air purifier's main features include a real-time air quality meter, energy-saving technology, auto mode, and a precise particle sensor.
   
• In February 2023, Carrier debuted a new carbon air purifier that employs UV technology to promote healthy indoor air. This technology aids in the removal of unpleasant odors, gasses, and volatile organic compounds from indoor air. Furthermore, the technology inhibits the formation of germs like viruses and bacteria on the evaporator coil.
   
• In August 2022, IQAir introduced the Atem X, a smart thin bionic air purifier. The Atem X air purifier was designed to combine four seemingly contradictory features: powerful air purification, quiet operation, low energy consumption, and a thin form.
   

The air purifier market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Technology

• HEPA filters
• Activated Carbon filters
• Ionic filters
• UV filters
• Others

Market, By Coverage Area

• Upto 300 sq ft
• 300-600 sq ft
• 600-1000 sq ft
• Above 1000 sq ft

Market, By End-use

• Residential
• Commercial
• Industrial

Market, By Distribution Channel

• Direct
• Indirect

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA