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The rapid advancements in generative adversarial networks (GANs) and other deep learning techniques are expected to propel the market. GANs have revolutionized image generation by employing two neural networks including a generator that creates images and a discriminator that checks their authenticity. As research continues to improve GANs, their use in industries such as entertainment, healthcare, and marketing has expanded in recent years.
Additionally, the demand for efficient AI image-creation solutions is surging across sectors due to the increasing need for high-quality visuals. According to a report by the U.S. Bureau of Labor Statistics, the advertising and marketing sector is projected to grow by 6% from 2022 to 2031. These tools empower users to create captivating visuals, offering a faster and more cost-effective alternative to traditional methods.