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Expedia, Inc., Star Destinations, and Bay Farm Tours are prominent players in agritourism industry. These major players are leveraging technology and partnerships to enhance their offerings. For example, Expedia continues to expand its global reach by forming strategic partnerships and using advanced technology to provide personalized travel experiences, including agritourism. Similarly, Select Holidays is diversifying its travel packages to include more agritourism options, focusing on educational tours that promote learning about local agriculture and sustainability practices.
In addition, Companies such as Greenmount Travel and Field Farm Tours are specializing in agricultural tours by creating niche experiences that immerse travelers in rural life and farming practices. These companies are enhancing their offerings by incorporating hands-on activities, such as farm stays, wine tasting, and harvest participation, which appeal to tourists seeking unique and educational experiences.
Major players operating in the agritourism industry are: