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Deere & Company and CNH Industrial NV dominate the market with over 20% of the market share. These companies are expanding their industry presence through strategic initiatives. Investments in research and development allow for the creation of innovative and efficient machinery tailored to farmers' needs. They also focus on expanding their distribution networks, reaching more agricultural regions globally. Additionally, strategic partnerships and acquisitions enable them to access new markets and technologies, further solidifying their position. With a customer-centric approach and a commitment to sustainability, these companies are carving a larger niche in the agriculture equipment industry.
Moreover, digitalization plays a pivotal role in their market expansion strategies. Integration of advanced technologies like IoT sensors and data analytics enhances the performance and precision of farming equipment. This digital transformation improves productivity and provides valuable insights to farmers, aiding in decision-making. Companies invest in developing user-friendly interfaces and software platforms, simplifying operations for farmers. By embracing digital innovations, these companies are increasing their market presence and revolutionizing farming practices for a more sustainable and efficient future.
Major players operating in the market are: