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Adult clinical oral nutrition market value from the milk-based product segment is expected to surpass USD 6.5 billion by 2032, given the high concentration of calcium, potassium, and other nutrients. In addition, milk-based clinical nutrition has emerged as an efficient dietary option for obesity treatment in adult patients. According to the U.S. Dairy Export Council, these dairy proteins consist of several nutrients required to treat cancer and gastrointestinal diseases, in turn contributing to product consumption across the healthcare sector.
Based on the therapeutic area, the adult clinical oral nutrition market size from the malnutrition segment is set to be valued at more than USD 4 billion by 2032. The increasing knowledge about the benefits of varied oral nutrition types in the precise management of nutrient imbalance or impaired nutrient utilization is a major growth driver for the adult clinical oral nutrition industry. Such factors will augment the need for efficient nutritional supplements to boost immunity and consequently, create lucrative opportunities for adult oral clinical nutrition product development.
Adult clinical oral nutrition market from the liquid form segment will be worth over USD 5.5 billion by 2032, due to the growing cases of protein deficiency. Based on estimates from the Annals of the New York Academy of Sciences, almost 1 billion people across the globe have inadequate protein intake. As a result, the consumption of ready-to-drink protein supplements is like to rise. Furthermore, liquid supplements are gaining massive momentum among patients who have undergone major surgeries. The introduction of surgical quality improvement programs in hospitals will therefore boost the intake of liquid nutritional supplements.
The brick-and-mortar sales channel segment accounted for a substantial share of the adult clinical oral nutrition market in 2022, given the better inventory options and no shipping costs, among other benefits. The introduction of pharmacy chain expansion projects has also increased in emerging nations. For example, in January 2023, Reliance Retail unveiled plans to open over 2,000 standalone pharmacy stores within one year. Such initiatives, alongside the delivery of personalized nutrition plans by in-store dietitians, will encourage patients to opt for clinical oral nutrition therapies from brick-and-mortar stores.
Europe adult clinical oral nutrition market share is projected to depict over 4.5% CAGR through 2032, driven by the rising adoption of sedentary lifestyle and the high malnutrition prevalence. As per statistics from Health Europa, almost 1 in 10 older adults aged 65 years or above are malnourished or at risk of malnutrition in the UK. Furthermore, with the escalating number of geriatric patients suffering from intestinal obstruction and other gastrointestinal disorders, the intake of clinical oral nutrition solutions will grow in the region.