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AdTech Market Share

Report ID: GMI7614
Published Date: Dec 2023
Report Format: PDF

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AdTech Market Share

Google LLC and Meta Platforms Inc. hold a dominant market share in the market. The major companies operating in this space employ diverse strategies to fortify their presence. This includes leveraging data analytics for targeted advertising, embracing programmatic solutions, fostering strategic partnerships, and continuous innovation in ad formats and technologies to stay competitive in the dynamic digital advertising landscape.

AdTech Market Companies

Major players operating in the AdTech industry are:

Adobe Inc.
Alibaba Group Holding Limited
Amazon.com, Inc.
Criteo
Google LLC
Magnite Inc.
Meta Platforms Inc.
Microsoft Corporation
Netapp Inc.
PubMatic
Taboola
Tegna Inc.
Twitter Incorporation
ZETA Global

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

Market size for AdTech was worth USD 839 billion in revenue in 2023 and is projected to expand at over 14% CAGR from 2024 to 2032 attributed to the emergence of new ad formats and platforms.

The large enterprises segment held 65% revenue share of the AdTech industry in 2023 and is expected to record robust growth through 2032 owing to the increasing capacity to revolutionize advertising strategies and provide data-driven insights for precise targeting.

North America held around 39% of the AdTech industry revenue share in 2023 and is poised to witness substantial growth through 2032 owing to the robust technological infrastructure, high digital literacy, and the mature advertising ecosystem in the region.

Some leading AdTech firms are Adobe Inc., Alibaba Group Holding Limited, Amazon.com, Inc., Google LLC, Meta Platforms Inc., Microsoft Corporation, Netapp Inc., PubMatic, Taboola, Twitter Incorporation, ZETA Global