Global Additives Market Size for Deodorants and Antiperspirants Application, By Product (Deo Actives {Ethylhexylglycerin, Farnesol, Sodium Bicarbonate, Triclosan, Triethyl Citrate}, Antiperspirant {Aluminium Chlorohydrate, Aluminium Sesquichlorohydrate}), Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2020 – 2025

Global Additives Market Size

Additives market for deodorants and antiperspirants application size was valued at USD 420 Million in 2019 and is estimated to grow at over 5% CAGR between 2020 and 2025. Growing product demand for controlling sweat, bad body odor and sweat related diseases will drive the industry growth in the study timeframe.
 

Additives market for deodorants and antiperspirants application products are widely utilized to increase the shelf life, to prevent bacterial breakdown, and control body sweat. Rising product demand owing to fostering personal care products demand along with rising millennial population with an increased ability to spend from across the globe.
 

Additives market for deodorants and antiperspirants application is classified into deo actives and antiperspirant products. The active ingredient used in commercial antiperspirants includes aluminum chlorohydrate and aluminum sesquichlorohydrate. Whereas deo actives are alcohol-based, containing antimicrobial agents including Ethylhexylglycerin, Farnesol, Sodium Bicarbonate, Triclosan and Triethyl Citrate to lower the bacterial growth.
 

Improved social lifestyles coupled with rising consumer incomes are driving the deodorant & antiperspirant demand, thereby supporting the additives market growth. Enhanced focus on personal hygiene and the need among the younger population to feel fresh are likely to propel the deodorant's demand over the forecast timeframe. Furthermore, the ability of deodorants & antiperspirants to remove foul body odors and perspiration will generate new growth opportunities for additive manufacturers. Also, increasing industry competitiveness with penetration of new deodorant brands will provide an impetus to the business expansion.
 

Nevertheless, companies are incorporating funds into novel technological developments & manufacturing capacity expansions to amplify their product portfolio. In December 2018, the company launched a new product under the brand name, “SymGuard” for modern personal hygiene in Amsterdam and strengthened its market position in Europe. “SymGuard” has a great potential for manufacturing cosmetic & personal hygiene products. SymGuard CD is a colorless, low odor, & easy to process liquid and can be used in different kinds of personal hygiene products.
 

Coronavirus pandemic has resulted in imposition of travel ban and shutdown of manufacturing units, offices & marketplaces by governments all over the world. Owing to such measures has led to value chain disruptions throughout the globe. This has adversely affected raw materials supply for additives production. This outbreak has led to shutting down of manufacturing plants which may decrease additives for deodorants and antiperspirants application utilization.
 

Global Additives Market Analysis

Deo actives product market is estimated to witness significant gains over 4% by the end of 2025. Ethylhexylglycerin based deo active additive is predominantly used as its approved globally, multifunctional and versatile, additionally effective deo active. It is a multifunctional cosmetic ingredient with excellent deodorizing and skin care properties. High purity, colorless, and odorless characteristics of ethylhexylglycerin liquid makes it widely used additive for use in cosmetic formulations and deodorants indicates significant share in additives market for deodorants and antiperspirants application.
 

Deo actives are additives used in deodorants for application on the body to suppress or mask the odor of perspiration or other body odors. Global demand for deodorants among consumers is increasingly reinforced by changing lifestyles and intensifying focus on personal hygiene. The growing tendency of people toward a pleasing body odor throughout the day is fueling the demand for deodorants in personal care routines. The requirement for attaining protection against perspiration resulting to unpleasant body odor is accelerating deodorants demand, thus, promoting additives market for deodorants and antiperspirants growth.
 

Antiperspirant segment is anticipated to reach over USD 125 million by 2025. Antiperspirant as antimicrobial additives include products including aluminum chlorohydrate and aluminum sesquichlorohydrate. An antiperspirant is a chemical agent that reduces perspiration or sweating. It is an active ingredient in roll-on, spray, and powder formulations. Rising product demand owing to increasing prevalence of skin problems due to sweating including hyperhidrosis, maceration, jock itch, athlete's foot, bromhidrosis, warts, and bacterial infections will further boost the growth of Additives market for deodorants and antiperspirants application.
 

Applications of antiperspirants containing aluminum will focus on improving the skin-friendliness of these products. The use of phosphate compounds in combination with aluminum chlorohydrate will reduce the amount of aluminum compounds used, improve the antiperspirant effect, and increase skin compatibility. Thus, these factors will positively impact the demand for aluminum-based antiperspirants over the forecast period.
 

Asia Pacific additives market for deodorants and antiperspirants application is estimated to witness significant gains over 5% by the end of 2025.  Asia Pacific region is projected to witness a significant growth with the rising demand for deodorants. Changing lifestyle trends and a greater emphasis on hygiene together with increasing product availability will drive the demand for deodorants.
 

Increased working population spending ample amount of time outdoor is demanding deodorants to keep their bodies fresh. The hot and humid seasonal climatic condition has primarily driven market growth. The increased usage of non-aerosol deodorants and demographic factors has increasingly driven the market. The usage of deodorant sprays is more prevalent among men compared to women in Asia Pacific. Convenient pack size and changing use of deodorants among consumers have further fueled the market. The increasing expenditure on advertisement and promotion by key players is also influencing the sales growth in the region. Growing multi-level marketing along with effective distribution channels has resulted in rising accessibility and visibility of different deodorant products, boosting regional additives market share for deodorants and anti-perspirants.
 

The increasing consumer focus on the hydration benefits, antibacterial, and whitening/brightening features associated with deodorants from consumers in Asia Pacific is projected to the demand for boost additives over the projected period. Deodorant creams, spray deodorant, pumps, and roll-ons contain a significant volume of antimicrobial additives, driving regional market growth over the projected timespan.
 

Global Additives Market Share

Global additives market for deodorants and antiperspirants is fragmented with major players including :

• Nouryon
• Givaudan
• BASF SE
• Dow Chemical
• Symrise AG
• Wacker Chemie AG
• IFF Inc
• Firmeinch
   

Participants in additives industry for deodorants and antiperspirants application are incorporating strategies including capacity expansions, mergers & acquisitions, new product launches and partnerships & collaborations. For instance, In 2018, Givaudan acquired Expressions Parfumées, a pioneer in natural fragrance perfumes that is sold under the brand name, NACTO. This acquisition will help the company to gain a brand recognition in the market and broaden its consumer base.
 

In 2018, Firmenich launched its third white biotechnology perfumery ingredient, a refined & highly environmentally friendly variant of the iconic Z11, enhancing its product offerings in the market. In 2018, the company acquired Agilex Fragrances significantly increasing its market share with small- & mid-sized customers in North America. This was followed by the acquisition of Fragrance West in California making it the only fragrance company to serve the U.S. middle-market with manufacturing capabilities on both the East and West Coast.
 

Global additives market for deodorants and antiperspirants application report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Tons) and revenue (USD Thousand) from 2016 to 2025, for the following segments:

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By Product

• Deo Actives
  • Ethylhexylglycerin
  • Farnesol
  • Sodium Bicarbonate
  • Triclosan
  • Triethyl Citrate
  • Others
• Antiperspirant
  • Aluminium Chlorohydrate
  • Aluminium Sesquichlorohydrate
  • Others

The above information has been provided for the following regions:

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Benelux
    • Belgium
    • Netherlands
    • Luxembourg
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Thailand
  • Australia
• LATAM
  • Brazil
  • Argentina
• MEA
  • South Africa
  • Saudi Arabia
  • UAE