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Advanced Driver Assistance System (ADAS) Market size was valued at USD 38.1 billion in 2023 and is estimated to register a CAGR of 17% between 2024 and 2032. The proliferation of affordable sensor technology in manufacturing contributes to cost reduction, making advanced driver assistance systems more accessible to a broader consumer base, thereby driving market growth.
For instance, in April 2023, SmartSafe launched X-431 ADAS LITE. With its powerful calibration function and low price, the X-431 ADAS LITE is a cost-effective option for automotive applications. By offering powerful calibration features at an affordable price point, it enhances accessibility, making ADAS technology more widely available and propelling market growth.
Report Attribute | Details |
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Base Year: | 2023 |
Advanced Driver Assistance System Market Size in 2023: | USD 38.1 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 17% |
2032 Value Projection: | USD 150.2 Billion |
Historical Data for: | 2018 - 2023 |
No. of Pages: | 280 |
Tables, Charts & Figures: | 300 |
Segments covered: | Technology, sensor, vehicle, distribution channel |
Growth Drivers: |
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Pitfalls & Challenges: |
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The rising demand for electric vehicles is a significant factor fueling the advanced driver assistance system market. As automakers prioritize safety features in EVs, integrating ADAS technologies becomes paramount. These systems enhance safety and align with the futuristic image of electric mobility. The increasing adoption of EVs by environmentally conscious consumers creates a conducive environment for the proliferation of ADAS solutions, further boosting market growth as manufacturers strive to meet safety standards and consumer preferences in the EV segment.
High component and technology costs impede the ADAS market. The sophisticated sensors, cameras, and computing hardware required for ADAS functionalities can inflate manufacturing expenses, ultimately leading to higher vehicle prices. This could potentially deter cost-conscious consumers from investing in vehicles equipped with ADAS features. For manufacturers, the challenge lies in balancing the need for advanced safety technologies with affordability, as excessively high costs may hinder wide adoption and slow down-market growth.