Advanced Driver Assistance System (ADAS) Market Size - By Sensor (LiDAR, Infrared, Ultrasonic, Radar, Image), By Vehicle (PCV, LCV, HCV), By Distribution Channel (OEM, Aftermarket), By Technology & Forecast, 2024 - 2032

Advanced Driver Assistance System Market Size

Advanced Driver Assistance System (ADAS) Market size was valued at USD 38.1 billion in 2023 and is estimated to register a CAGR of 17% between 2024 and 2032. The proliferation of affordable sensor technology in manufacturing contributes to cost reduction, making advanced driver assistance systems more accessible to a broader consumer base, thereby driving market growth.
 

For instance, in April 2023, SmartSafe launched X-431 ADAS LITE. With its powerful calibration function and low price, the X-431 ADAS LITE is a cost-effective option for automotive applications. By offering powerful calibration features at an affordable price point, it enhances accessibility, making ADAS technology more widely available and propelling market growth.
 

The rising demand for electric vehicles is a significant factor fueling the advanced driver assistance system market. As automakers prioritize safety features in EVs, integrating ADAS technologies becomes paramount. These systems enhance safety and align with the futuristic image of electric mobility. The increasing adoption of EVs by environmentally conscious consumers creates a conducive environment for the proliferation of ADAS solutions, further boosting market growth as manufacturers strive to meet safety standards and consumer preferences in the EV segment.
 

High component and technology costs impede the ADAS market. The sophisticated sensors, cameras, and computing hardware required for ADAS functionalities can inflate manufacturing expenses, ultimately leading to higher vehicle prices. This could potentially deter cost-conscious consumers from investing in vehicles equipped with ADAS features. For manufacturers, the challenge lies in balancing the need for advanced safety technologies with affordability, as excessively high costs may hinder wide adoption and slow down-market growth.
 

Advanced Driver Assistance System Market Trends

The increasing integration of AI and ML algorithms into ADAS represents a significant market shift. These technologies enhance the accuracy and effectiveness of ADAS features, enabling more intelligent and autonomous driving capabilities in vehicles. For instance, in September 2023, BMW Group picked AWS as its preferred cloud supplier for its autonomous driving platform.
 

BMW Group intends to leverage AWS’s solutions to create its ADAS and add new features to its forthcoming cars, the "Neue Klasse". Using BMW's current cloud data hub on AWS, the new cloud-based system will employ AWS computing, generative AI, Internet of Things (IoT), ML, and storage capabilities to accelerate the deployment of highly autonomous BMW automobiles.
 

The market is witnessing a growing emphasis on road safety features. Automakers and technology providers are focused on developing these solutions specifically designed for reducing accidents and enhancing the overall road safety. This trend is influenced by the increasing awareness of the benefits of ADAS technologies in mitigating risks and preventing collisions, leading to a greater demand for vehicles equipped with advanced safety features to promote safer driving environments.
 

Advanced Driver Assistance System Market Analysis

Based on the vehicle, the market is categorized into PCV, LCV, and HCV. The Passenger Commercial Vehicles (PCV) segment recorded around 65% of the market share in 2023. The market is witnessing a rising ADAS adoption in PCVs. With an increasing focus on enhancing safety and improving driver comfort, commercial vehicle operators are increasingly integrating ADAS technologies to meet regulatory requirements and address the growing demand for safer transportation options.
 

For instance, in April 2023, Ford introduced hands-free driving technology to motorways in the UK through its BlueCruise system. This technology allows drivers on approved sections of motorways to drive without their hands on the steering wheel while requiring them to keep their eyes on the road. By offering enhanced driver assistance features, such as hands-free driving, Ford addresses the demand for safer & more comfortable transportation options in PCVs, aligning with the increasing ADAS integration.
 

Based on sensor, the market is divided into LiDAR, infrared, ultrasonic, radar, and image. The image sensor segment held over 35% of the ADAS market share in 2023. These sensors, such as cameras, are becoming increasingly integral to ADAS functionalities, enabling features including lane departure warning and pedestrian detection. This trend reflects the growing importance of visual perception in enhancing vehicle safety.
 

For instance, in May 2023, Onsemi launched Hyperlux, a new family of image sensors designed for ADAS applications. Hyperlux is a set of 2.1 µm pixel image sensors. The AR0823AT is a 1/1.8-inch CMOS digital image sensor that offers a resolution of 8 MP and AR0341AT is a 3 MP version of the same sensor.
 

North America advanced driver assistance system market accounted for 30% of the revenue share in 2023, attributed to stringent safety regulations, increasing consumer demand for safety features, and significant investments by automotive manufacturers and technology companies in developing and deploying advanced ADAS solutions across the region.
 

For instance, in January 2024, LG and Magna collaborated to focus on autonomous driving and automotive infotainment solutions. This partnership aims to integrate LG's innovative in-vehicle infotainment capabilities with Magna's cutting-edge ADAS and Automated Driving (AD) technologies. The partnership seeks to offer comprehensive solutions tailored to the region's evolving automotive landscape, contributing to the growth and advancement of these systems in North America.
 

Advanced Driver Assistance System Market Share

Continental and Bosch emerge as dominant players, collectively holding a substantial 40% market share. Continental, with its automotive technologies, offers a comprehensive range of ADAS solutions including radar and camera-based systems, leveraging its strong research & development capabilities to continuously enhance safety features and drive market adoption.
 

Bosch provides an extensive portfolio of ADAS offerings. With a focus on advancing driver safety and comfort, Bosch delivers sensor technologies and software solutions, positioning itself as a leader in the rapidly evolving ADAS market. Both Continental and Bosch remain at the forefront of innovation, driving competition and shaping the future of automotive safety systems.
 

Advanced Driver Assistance System Market Companies

Major companies operating in the advanced driver assistance system (ADAS) industry are:

• BorgWarner
• Continental
• Gentex Corporation
• HELLA
• Magna International
• Mobileye
• Renesas Electronics Corporation
• Bosch
• VALEO
• ZF Friedrichshafen AG
   

Advanced Driver Assistance System Industry News

• In January 2024, NXP Semiconductors extended its automotive radar one-chip family with the launch of an integrated radar SoC that can stream rich low-level radar sensor data at up to 1GB/s. The system helps automotive manufacturers enhance next-generation ADAS partitioning for software-defined vehicles, offering a smooth transition to new architectures.
   
• In September 2023, Mobileye and Valeo launched a partnership to bring high-definition imaging radars into production for global automakers. This collaboration aims to deliver software-defined & imaging radars for next-generation driver assist and automated driving features. The imaging radar technology will enable hands-off ADAS solutions and eyes-off automated driving features, providing a detailed & four-dimensional image of surroundings up to 300 meters away.
   

The advanced driver assistance system (ADAS) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and shipment (Units) from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Technology

• Adaptive cruise control
• Automatic high beam control
• Blind spot detection
• Driver monitoring
• Forward collision warning
• Front lighting
• Automatic Emergency Banking (AEM)
• Night vision system
• Head-up display
• Lane departure warning system
• Park assist system
• Surround-view system
• Traffic sign recognition
• Tire pressure monitoring system

Market, By Sensor

• LiDAR
• Infrared
• Ultrasonic
• Radar
• Image

Market, By Vehicle

• PCV
• LCV
• HCV

Market, By Distribution Channel

• OEM
• Aftermarket

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Thailand
  • Indonesia
  • ANZ
  • Singapore
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • South Africa
  • Iran
  • Turkey
  • Rest of MEA