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Adaptogens Market Trends

Report ID: GMI5189
Published Date: Sep 2024
Report Format: PDF

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Adaptogens Market Trends

The market will witness robust growth through 2032, driven by the increasing incorporation of adaptogens into mainstream food and beverage products. Consumers are becoming more familiar with adaptogens like ashwagandha, reishi mushrooms, and Rhodiola and are seeking out products that incorporate these ingredients in convenient forms. The growing trend of functional foods and beverages, which offer health benefits beyond basic nutrition, is contributing to the rising demand for adaptogen-infused products. This trend aligns with the broader consumer shift toward natural and holistic wellness solutions, supporting the market growth trajectory.

For instance, in April 2024, TRIP, the UK's leading private soft drinks company specializing in mindfulness and wellness, unveiled its latest collection of unique functional blends. This new range featured mushrooms and adaptogens in four refreshing flavors.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of adaptogens reached USD 10.71 billion in 2023 and will register over 6.8% CAGR from 2024 to 2032, fueled by increasing consumer awareness and interest in natural health remedies, especially those offering stress relief and enhanced energy

The ashwagandha source segment will experience more than 6.5% CAGR through 2032, as it is known for its stress-relieving and energy-boosting properties

Asia Pacific market is anticipated to grow at over 6.5% CAGR from 2024 to 2032, led by the rich history of traditional medicine, particularly in countries like India and China

Cargill, Kerry Group, Scoular Company, DSM NV, Ingredion, and Archer Daniels Midland Company.