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The demand for adaptogens, natural substances that help the body adapt to stress, is surging, driven by increased consumer interest in holistic wellness. Companies are capitalizing on this trend by incorporating adaptogens into various products such as supplements, beverages, and skincare. Leading brands are investing in research to validate the benefits of adaptogens like ashwagandha, rhodiola, and reishi mushrooms, further boosting consumer confidence. The rising popularity of adaptogen-infused products is also fueled by strategic marketing efforts highlighting their potential to enhance energy, mental clarity, and resilience, making them a key growth driver in the wellness industry.
Top companies operating in the adaptogens industry include: