Adaptive Steering Market Size - By Offering, By Vehicle, By Application, By Sales Channel, Analysis, Share, Growth Forecast, 2024 - 2032

Adaptive Steering Market Size

The global adaptive steering market size was valued at USD 15.3 billion in 2023 and is projected to grow at a CAGR of 7.5% between 2024 and 2032. The increasing emphasis on vehicle safety is anticipated to drive the market growth. Adaptive steering systems improve handling by adjusting the steering response based on driving conditions, making them particularly valuable in emergency situations. As automotive manufacturers try to meet consumer expectations and comply with stricter safety regulations, the integration of adaptive steering systems is becoming more prevalent.
 

For instance, In April 2023, Nexteer Automotive Group Limited launched the Modular Rack-Assist Electric Power Steering (mREPS) system to address manufacturers' needs for advanced steering solutions. This system is versatile, designed for various vehicles, including electric cars and light commercial vehicles, delivering improved performance and adaptability for a wide range of automotive applications. This technology enhances safety and contributes to a more engaging driving experience, appealing to a broader range of consumers.
 

The rapid urbanization across developing countries is driving the adaptive steering market growth. Adaptive steering systems enhance a vehicle's responsiveness, making it easier for drivers to navigate tight spaces and crowded streets. This is particularly appealing in urban environments, where parking and low-speed maneuvering are common challenges.
 

Additionally, the need for efficient transportation solutions in densely populated areas is prompting consumers to adopt vehicles equipped with advanced technologies that provide enhanced control and safety. As urbanization continues to rise, the demand for vehicles featuring adaptive steering systems will grow. Manufacturers are rapidly incorporate these technologies to meet the evolving needs of urban drivers.
 

Adaptive Steering Market Trends

The integration of smart technologies, such as advanced driver assistance systems (ADAS) and vehicle-to-everything (V2X) communication, has created a demand for steering solutions that can adapt to various driving scenarios. Adaptive steering systems enhance vehicle performance by dynamically adjusting steering sensitivity based on speed, road conditions, and driver preferences. This capability is particularly important as manufacturers aim to improve handling and safety in increasingly complex driving environments.
 

For instance, In April 2023, Ford launched its BlueCruise system, introducing hands-free driving technology on approved motorway sections in the UK. This innovative technology enables drivers to operate their vehicles without their hands on the steering wheel, while still requiring them to keep their eyes on the road.
 

This advancement reflects the shift towards integrating adaptive steering systems with innovative driver assistance features, enhancing overall driving safety and user experience. Additionally, innovations such as artificial intelligence and machine learning are incorporated into steering systems, they provide enhanced feedback and control, appealing to consumers. As automotive technology continues to evolve, the demand for advanced steering solutions will drive significant growth in the adaptive steering market.
 

Integrating adaptive steering technologies into vehicles requires substantial investment in research and development of specialized components and software. These costs can pose a barrier particularly for smaller manufacturers. Additionally, the complexities involved in designing, testing, and validating adaptive steering systems can result in extended development timelines, delaying market entry. This financial strain may discourage investment in innovative steering solutions, slowing overall market growth. Moreover, the need for rigorous safety and performance testing can further increase expenses, making it challenging for new entrants to establish themselves.
 

Adaptive Steering Market Analysis

Based on vehicle, the market is segmented into passenger vehicles and vehicles. In 2023, the passenger vehicles segment accounted for over 70% of the market share and is expected to exceed USD 19 billion by 2032. The growing consumer demand for an enhanced driving experience is driving the passenger vehicle segment growth. Consumers are rapidly adopting vehicles that offer improved comfort, responsiveness, and safety features.
 

Adaptive steering systems provide an enhanced driving experience by adjusting the steering response based on speed and road conditions, resulting in efficient maneuverability and handling. As more consumers prioritize advanced technologies in their vehicles, manufacturers are increasingly integrating adaptive steering systems to meet these expectations.
 

Based on the offering, the adaptive steering market is divided into electric power steering (EPS), hydraulic power steering (HPS), and electric hydraulic power steering (EHPS). The electric power steering (EPS) segment held around 70% of the market share in 2023. As the automotive industry shifts toward electrification, manufacturers are integrating EPS systems to improve energy efficiency and vehicle performance. EPS technology eliminates the need for hydraulic fluids, resulting in lighter vehicles with reduced energy consumption, which is crucial for maximizing EV range.
 

Additionally, EPS systems offer enhanced control and responsiveness, aligning with consumer expectations for advanced driving experiences. As governments worldwide implement stricter emissions regulations and provide incentives for EV purchases, the demand for electric vehicles continues to rise. This trend compels automakers to incorporate EPS technologies, making them an integral part of modern electric vehicles.
 

The U.S. region accounted for an adaptive steering market share of over 80% in 2023 and is expected to exceed USD 5.5 billion by 2032. As consumers prioritize safety and convenience in their vehicles, manufacturers are increasingly integrating advanced technologies that enhance driving performance and support autonomous features. Adaptive steering systems play a crucial role in these innovations by providing dynamic adjustments to steering sensitivity based on driving conditions, speed, and driver preferences.
 

This adaptability improves vehicle handling and responsiveness, making it particularly appealing in complex driving environments. Additionally, with rising awareness of road safety and stricter government regulations surrounding vehicle safety standards, manufacturers are required to adopt adaptive steering technologies to comply with these requirements.
 

The European Union has implemented rigorous guidelines aimed at improving vehicle safety and reducing accidents, compelling manufacturers to integrate advanced technologies in their vehicles. Adaptive steering systems enhance vehicle control and stability, making them essential for compliance with these safety standards. Additionally, the growing focus on reducing carbon emissions further motivates manufacturers to develop more efficient vehicle systems, including adaptive steering, which can contribute to improved fuel economy and reduced energy consumption.
 

The increasing integration of technology in connected vehicles is a significantly driving demand for the adaptive steering market in the Asia-Pacific region. As vehicles become more connected through the Internet of Things (IoT), the demand for advanced systems that enhance communication and functionality is rising. Adaptive steering systems can seamlessly integrate with connected vehicle technologies, allowing for real-time data sharing and adjustments based on driving conditions, traffic patterns, and driver preferences. This technology improves overall vehicle performance and enhances safety and convenience features, such as lane-keeping assistance and automated driving support.
 

Adaptive Steering Market Share

Bosch, ZF Friedrichshafen, and ThyssenKrupp collectively held a substantial market share of over 10% in the adaptive steering industry in 2023. Bosch focuses heavily on research and development to innovate adaptive steering technologies. By continually enhancing their systems with advanced features such as integration with ADAS and improving responsiveness, they aim to lead the market.
 

ZF Friedrichshafen diversifies its product range by integrating adaptive steering systems with other vehicle control technologies. This approach positions them as a comprehensive solutions provider in the automotive sector. Additionally, ThyssenKrupp is investing in smart and connected vehicle technologies, enhancing the functionality of their adaptive steering systems. This positions them favorably as the automotive industry shifts towards more intelligent systems.
 

Adaptive Steering Market Companies

Major players operating in the adaptive steering industry are:

• Aisin Seiki
• Bosch
• Delphi
• Hitachi
• Infineon
• JTEKT
• Mando
• Nexteer
• ThyssenKrupp
• ZF Friedrichshafen
   

Adaptive Steering Industry News

• For example, in April 2024, ComNav Technology Ltd. launched the AG502 Auto Steering System, an innovative solution designed to enhance efficiency. The AG502 features high-precision satellite reception, positioning, navigation, and automated driving capabilities. It consists of a GNSS tablet, an electric steering wheel, two angle sensors, and two GNSS antennas, all engineered for easy installation and calibration.
   
• In February 2023, ZF introduced ReAX alongside OnTraX Lane Keeping Assist Technology. Paired with ZF’s ReAX adaptive steering, the OnTraX system enhances fleet efficiency and improves driver safety. These technologies are designed to address the 32% of truck accidents caused by unintentional lane departures.
   

The adaptive steering market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and shipment (units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Offering

• Electric power steering (EPS)
• Hydraulic power steering (HPS)
• Electric hydraulic power steering (EHPS)

Market, By Vehicle

• Passenger vehicles
• Commercial vehicles

Market, By Application

• Lane keeping assist system (LKAS)
• Park assist
• Adaptive cruise control
• Vehicle stability control
• Collision avoidance systems
• Other

Market, By Sales Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa