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Activewear Market Trends

Report ID: GMI7357
Published Date: Jul 2024
Report Format: PDF

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Activewear Market Trends

The global purchasing patterns for sportswear are changing due to the emergence of e-commerce platforms. This trend offers numerous advantages, including the convenience for customers to easily and remotely browse and purchase activewear from online platforms, provided they have an internet connection. This is especially helpful in areas where there are few brick-and-mortar stores. E-commerce platforms also offer a wider range of sportswear brands and items in comparison to physical stores. Additionally, online platforms facilitate the implementation of tailored marketing tactics and focused advertising by using consumer preferences & past purchases.

This trend results in an increase in the market for eco-friendly sportswear. To appeal to ecologically conscious customers, activewear manufacturers are increasingly incorporating organic cotton and recycled materials into its designs. Fair labor methods and ethical material sourcing are gaining popularity among consumers in the sportswear production chain.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of activewear was worth over USD 412.6 billion in 2023 and is expected to register 5.4% CAGR from 2024 to 2032, owing to growing emphasis on fitness and health and rising number of young populations, growing urbanization, and an increase in chronic illnesses worldwide.

Activewear industry from the footwear segment reached USD 196.4 billion in 2023 and is expected to register 5.7% CAGR from 2024 to 2032, due to creating customized product offers that meet the unique requirements and tastes of its target market.

North America activewear industry reached USD 165.2 billion in 2023 and is expected to register 5.1% CAGR from 2024 to 2032, due to a growing need for comfortable and adaptable clothes, and fashion & fitness in the region.

ASICS Corporation, ASOA PLC, Champion, Columbia Sportswear Company, Fila Holdings Corporation, Gymshark, Lululemon Athletica Inc., New Balance, NIKE, PUMA SE, Sketchers, Squat Wolf, Under Armour Inc., and VF Corporation, are some of the major activewear companies worldwide.