Activewear Market Analysis

Activewear Market Analysis

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Based on product, the footwear segment held the maximum share in the market with USD 196.4 billion in 2023 and is anticipated to grow at a CAGR of 5.7% through 2032.
 

Shoes and slippers of all types are referred to as footwear in the broadest sense. It is a sizable sector with a broad range of goods. With the help of product type segmentation and new trends in the global activewear market, companies can create customized product offers that meet the unique requirements and tastes of its target market. In this dynamic business landscape, this will be essential for gaining market share and ensuring success.
 

Based on usage, the recreational activities segment holds 18.1% revenue of the total market share in 2023 and is anticipated to grow at a CAGR of 5.5% during 2024 to 2032. Brands may create product lines that address demands, create focused marketing strategies, and successfully capitalize on the rising demand for sportswear across various demographics and lifestyles by understanding the consumer base in the global activewear market.
 

North America activewear market was worth over USD 165.2 billion in 2023 and is anticipated to register a CAGR of 5.1% between 2024 and 2032. Driven by a growing need for comfortable and adaptable clothes, fashion & fitness. The growing emphasis on health & well-being among North American consumers has resulted in an increase in gym memberships, sports & fitness activities, and a need for activewear that complements these lifestyles.
 

Additionally, the athletic apparel industry in North America is vibrant and volatile. For brands to prosper, it will be essential to comprehend the market dynamics, trends, segmentation, and obstacles. Activewear companies may benefit greatly from the tremendous development potential in this area by supplying cutting-edge goods, meeting a variety of demands, and embracing sustainability.
 

Country-level Analysis

North America: The U.S. dominated the global activewear market with a revenue of around USD 123.6 billion in 2023 and is expected to reach around USD 193.1 billion by 2032. In the U.S. market is influenced by technological advancements and sustainability trends and consumers are increasingly seeking eco-friendly products made from recycled materials and are compelling brands to adopt sustainable practices.
 

Canada's activewear market benefits from the country’s diverse climate encouraging demand for a wide range of apparel suited for various weather condition and outdoor activities. Winter sports including skiing and snowboarding are particularly popular, driving the demand for specialized activewear.
 

Europe: In 2023, the European market for activewear witnessed a steady growth at a CAGR of approximately 4.9%. The activewear market is one of the most dynamic segments within the broader apparel industry characterized by steady growth and evolving consumer preferences. The market benefits from a strong health & wellness culture, thereby encouraging individuals to engage in various physical activities & sports.
 

Germany has a significant market within Europe for activewear owing to its strong sport culture and emphasis on health & fitness. The country enjoys a wide range of physical activities such as football, running, hiking and other winter sports, driving the activewear demand.
 

Asia Pacific: The Asia Pacific activewear market was valued at around USD 109.4 billion in 2023 and is anticipated to register a CAGR of 6.1% between 2024 and 2032.
 

China is also experiencing rapid growth, driven by increasing health-consciousness, urbanization, and a rising middle class with disposable incomes. Chinese consumers are increasingly adopting active lifestyle, which has fueled the demand for a variety of sports and fitness apparel.
 

On the other hand, the Indian market for activewear is on an upward trajectory, driven by a young population, rising disposable incomes, and a growing awareness of health & fitness. The market is characterized by a diverse range of products from traditional sports to modern athleisure.