Acoustic Vehicle Alerting System (AVAS) Market Size - By Vehicle (Passenger Cars, Commercial Vehicles, Two Wheelers), By Propulsion (BEVs, PHEVs, FCEVs), By Mounting Position (Integrated, Separated), By Sales Channel, By Technology & Forecast, 2024 – 2032

Acoustic Vehicle Alerting System Market Size

Acoustic Vehicle Alerting System (AVAS) Market size was valued at USD 2 billion in 2023 and is estimated to register a CAGR of over 12% between 2024 and 2032. The increased risk of pedestrian crashes and injuries is driving demand for the market. With quieter Electric Vehicles (EVs) posing a greater hazard to pedestrians, AVAS technology is becoming essential to enhance pedestrian safety. According to the National Safety Council, in 2021, pedestrians comprised approximately 17% of all traffic fatalities with variations observed across different age groups. Among individuals aged 35 years to 74 years, pedestrians accounted for 19% or more of traffic-related deaths.
 

Notably, the highest number of pedestrian fatalities occurred within the 55 to 64 age brackets, totaling 1,343 deaths. Conversely, the lowest number of pedestrian deaths in 2021 was recorded among children aged 5 years to 9 years with 50 fatalities. As regulations mandate the implementation of AVAS in EVs and automakers prioritize safety features, the market for AVAS systems is experiencing significant growth, fueled by the need to mitigate pedestrian-related accidents and injuries.
 

Regulatory requirements play a pivotal role in propelling the acoustic vehicle alerting system market. Governments worldwide are implementing legislation mandating the installation of acoustic vehicle alerting systems in electric vehicles to address safety concerns related to silent operation. For instance, the European Union's Regulation No 540/2014 requires all new types of electric & hybrid electric vehicles to be equipped with an AVAS. Such regulations create a significant market demand for AVAS technology, driving its adoption and growth in the automotive industry.
 

Furthermore, the growing integration of acoustic vehicle alerting systems within the broader driver alert system serves as a significant driver for the advancement and adoption of AVAS market. As safety concerns continue to drive regulatory mandates globally, the convergence of AVAS with existing driver alert systems presents a synergistic approach to enhancing overall vehicle safety. This integration not only addresses the need for pedestrian awareness in electric and hybrid vehicles but also contributes to the comprehensive safety ecosystem within automobiles.
 

The complexity of integrating AVAS technology into the existing vehicle platforms and systems presents a significant challenge for manufacturers. Retrofitting older vehicles with these systems while ensuring seamless integration without compromising vehicle performance requires meticulous engineering & design efforts. Additionally, integrating this technology into new vehicle designs necessitates coordination across various departments including engineering, design, and manufacturing to ensure compatibility with other onboard systems. Overcoming these integration challenges is crucial for the successful implementation and adoption of acoustic vehicle alerting system technology in the automotive industry.
 

Acoustic Vehicle Alerting System Market Trends

The increasing demand for safety technologies in EVs is driving lucrative growth in the acoustic vehicle alerting system industry. With the rise in EV adoption, there is a growing need to enhance pedestrian safety due to the quieter operation of electric vehicles. For instance, in March 2023, Honda Cars India Ltd., a prominent manufacturer of high-quality cars in India, launched the New City (Petrol) and New City eHEV for the Indian market, incorporating additional features for enhanced safety, connectivity & convenience.
 

The New City eHEV introduces advanced safety technologies including the acoustic vehicle alerting system (AVAS), specifically designed for low-speed EV Mode operations in the Honda City eHEV model. Acoustic vehicle alerting system technology addresses this concern by emitting audible alerts, thereby mitigating the risk of pedestrian accidents, and ensuring compliance with regulatory requirements, leading to market expansion.
 

The rising demand for customized acoustic vehicle alerting system sounds is propelling significant growth in the acoustic vehicle alerting system market. As automakers and consumers seek to differentiate their vehicles & enhance brand identity, there is a growing emphasis on personalized auditory experiences. Customized acoustic vehicle alerting system sounds allow manufacturers to tailor the alerting system to align with the vehicle's design aesthetic or brand theme, while also catering to consumer preferences for distinctive & recognizable sounds. This trend is driving innovation and investment in acoustic vehicle alerting system technology, fueling market expansion.
 

Acoustic Vehicle Alerting System Market Analysis

Based on vehicle, the passenger cars segment recorded around 70% of the market share in 2023. The integration of acoustic vehicle alerting systems by automakers for pedestrian safety is driving significant growth in the passenger cars segment. With increasing concerns about pedestrian safety, particularly in urban environments with a high concentration of vehicles, automakers are prioritizing the implementation of acoustic vehicle alerting system technology in passenger cars.
 

For instance, in July 2023, Maruti Suzuki integrated a new safety enhancement into the Grand Vitara. The hybrid editions of this SUV will now feature the acoustic vehicle alerting system (AVAS). This addition ensures that the Grand Vitara hybrid meets the Automotive Industry Standard (AIS) 173, mandating electric vehicles, fuel-cell vehicles, hybrid electric vehicles, and fuel-cell hybrids with at least one electric motor or electric motor generator to include a pedestrian warning system.
 

Based on propulsion, the Battery Electric Vehicles (BEVs) segment held over 64% of the acoustic vehicle alerting system market share in 2023. Increasing consumer awareness about the importance of acoustic vehicle alerting systems in pedestrian safety and continuous technological advancements in acoustic vehicle alerting system systems are driving growth in the segment. As consumers become more informed about acoustic vehicle alerting system technology and its role in mitigating pedestrian accidents, they are more inclined to choose BEVs equipped with acoustic vehicle alerting systems.
 

Meanwhile, ongoing improvements in acoustic vehicle alerting system technology, such as enhanced sound quality and integration with vehicle systems, make these systems more appealing to consumers, further boosting segment growth.
 

Asia Pacific acoustic vehicle alerting system market accounted for 40% of the revenue share in 2023. The surge in electric car sales in China is driving substantial growth in the Asia Pacific market. With China leading the region in electric vehicle adoption, there is a growing need to enhance pedestrian safety due to the quiet operation of electric vehicles.
 

According to the International Energy Agency, in 2023, electric vehicle sales in China surged to 8.0 million from 3.3 million in 2021. As a result, the demand for acoustic vehicle alerting system systems is increasing rapidly, creating lucrative opportunities for acoustic vehicle alerting system manufacturers and suppliers in the Asia Pacific region to cater to this expanding market.
 

Acoustic Vehicle Alerting System Market Share

Denso Corporation and Microchip Technology hold a significant market share of over 7% in the acoustic vehicle alerting system industry. These major companies are investing in research and development to enhance sound generation algorithms, improve integration with vehicle systems, and address regulatory requirements worldwide. Additionally, they are actively collaborating with automakers to integrate AVAS technology into their vehicle platforms, ensuring compliance with safeRemove Anchorty standards and enhancing the overall driving experience for consumers.
 

In addition, these companies are expanding its global footprint in key markets such as Europe, North America, and Asia Pacific, establishing partnerships with local manufacturers and suppliers to meet the growing demand for AVAS solutions worldwide. Harman International, a subsidiary of Samsung Electronics, is leveraging its expertise in audio and infotainment systems to develop cutting-edge AVAS technology. The company is focusing on enhancing the user experience by offering customizable sound profiles, interactive interfaces, and seamless integration with in-vehicle entertainment systems.
 

Acoustic Vehicle Alerting System Market Companies

Major companies operating in the acoustic vehicle alerting system industry are:

• Analog Devices, Inc.
• Brigade Electronics
• Continental AG
• Denso Corporation
• Harman International
• Hitachi, Ltd.
• Hyundai Mobis Co., Ltd.
• Lear Corporation
• Microchip Technology
• Texas Instruments
   

Acoustic Vehicle Alerting System Industry News

• In January 2024, UNO Minda is planning to showcase its state-of-the-art automotive solutions at the ACMA Automechanika 2024. The event will feature advanced Electric Vehicle (EV) technology, highlighting innovations such as the Acoustic Vehicle Alerting System (AVAS), Electric Vehicle Supply Equipment (EVSE), smart plugs, off-board & onboard chargers, and other cutting-edge offerings.
   
• In January 2024, Digi International, a prominent global provider of IoT solutions & connectivity products and an ST-authorized partner, introduced the Digi ConnectCore MP13. This latest addition to its Digi ConnectCore MP1 family of System-On-Modules (SOMs) emphasizes longevity, scalability, and adaptability to meet the requirements of rigorous product lifecycles.
   

The acoustic vehicle alerting system (AVAS) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and shipment (Units) from 2018 to 2032, for the following segments:

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Market, By Vehicle

• Passenger cars
• Commercial vehicles
• Two wheelers

Market, By Propulsion

• Battery Electric Vehicle (BEVs)
• Plug-in Hybrid Electric Vehicles (PHEVs)
• Fuel Cell Electric Vehicles (FCEVs

Market, By Technology

• Speaker-based systems
• Exterior sound generation devices
• In-cabin sound generation systems

Market, By Mounting Position

• Integrated
• Separated

Market, By Sales Channel

• OEMs
• Aftermarket

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA