3D Digital Asset Market Size

The global 3D digital asset market size was valued at USD 24.9 billion in 2023 and is projected to grow at a CAGR of 12.7% between 2024 and 2032. The increasing integration of augmented reality (AR) and virtual reality (VR) in various industries is significantly boosting demand for 3D assets. Companies are leveraging these technologies to create immersive experiences for customers in sectors like retail, real estate, and gaming. As consumers expect more engaging and interactive content, businesses are investing in high-quality 3D models to enhance their offerings and drive customer engagement.

For instance, in June 2024, Autodesk launched Project Bernini, an experimental generative AI model that creates functional 3D assets from diverse input types, including text, 2D images, voxels, and point clouds. This initiative aims to improve design workflows across various industries, such as architecture, product design, and entertainment, by generating practical and structurally sound 3D models suitable for real-world manufacturing.

Furthermore, the rapid advancement of cloud computing technologies is facilitating the scalability and accessibility of 3D asset creation and management. Cloud platforms enable real-time collaboration, allowing teams across different locations to work on projects simultaneously. This democratization of 3D tools lowers entry barriers for small businesses and independent creators, fostering innovation and expanding the market for 3D digital assets across various industries.

3D Digital Asset Market Trends

The adoption of digital twin technology is transforming industries by creating virtual replicas of physical assets for real-time monitoring and analysis. This trend is particularly prominent in manufacturing, construction, and healthcare, where organizations utilize 3D models to simulate performance, optimize operations, and predict maintenance needs. As companies increasingly embrace digital transformation, the demand for accurate and detailed 3D assets continues to grow.

A significant challenge in the industry is the limited availability of a skilled workforce proficient in 3D development. As demand for high-quality 3D assets increases, companies struggle to find qualified talent capable of utilizing advanced tools and software, which can hinder project timelines and innovation. Additionally, data security concerns arise with the growing reliance on cloud-based solutions for storing and sharing 3D assets. Sensitive designs and proprietary information may be vulnerable to cyberattacks or unauthorized access, creating risks for businesses. Balancing the need for skilled professionals and ensuring robust security measures is crucial for sustained growth and success.

3D Digital Asset Market Analysis

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Based on solution, the software segment accounted for 55% of the market share in 2023 and is expected to exceed USD 41.7 billion by 2032.  The increasing demand for real-time rendering and interactive 3D content is driving innovation in 3D software. Tools for modeling, animation, and rendering are incorporating AI features to automate complex tasks and improve efficiency. With industries like gaming, film, and virtual production seeking higher visual fidelity, software developers are focusing on creating more intuitive, scalable, and collaborative platforms for 3D asset creation.

The rise of cross-platform compatibility is becoming essential as users seek seamless experiences across devices and operating systems. Software developers are prioritizing interoperability, allowing 3D assets to be easily transferred and utilized across various applications and environments. This trend is particularly significant in industries like architecture, engineering, and entertainment, where collaboration and flexibility are crucial for project success and innovation.

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Based on the deployment, the cloud segment held 64% of the market share in 2023. The shift to cloud-based 3D solutions is accelerating, enabling real-time collaboration, easier asset sharing, and scalable computing power for rendering and simulation. This growth is particularly beneficial for industries like gaming, architecture, and product design, where remote work and global collaboration are becoming standard. Cloud platforms offer flexibility and cost savings, driving wider adoption of cloud-powered 3D workflows.

As cloud infrastructure matures, the integration of AI and machine learning is enhancing 3D workflows, automating tasks like rendering, object recognition, and asset optimization. This allows faster more efficient content creation and streamlines complex processes. Industries such as media, gaming, and virtual production are leveraging these advancements to scale up production capabilities while maintaining high levels of detail and creativity.

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In 2023, the North America 3D digital asset market held 39% revenue share and is expected to exceed USD 29 billion by 2032. In the U.S., the rise of virtual reality (VR) and augmented reality (AR) applications is driving the adoption of 3D technologies. Industries such as gaming, healthcare, and e-commerce are increasingly integrating immersive experiences to enhance customer engagement, product visualization, and training simulations, pushing demand for high-quality 3D models and assets across digital platforms.

In Europe, digital twin technology is gaining traction across industries like manufacturing, construction, and automotive. Companies are leveraging 3D models and simulations to optimize product lifecycles, reduce waste, and improve efficiency in design and production processes. The integration of 3D technology with environmental goals is driving innovation and digital transformation in the region.

In Asia Pacific, rapid urbanization and industrialization are fueling the adoption of 3D technologies in construction, architecture, and manufacturing. Countries like China, Japan, and South Korea are leading the way, using 3D modeling, prototyping, and visualization for infrastructure development, smart city projects, and automotive design. The region's booming gaming and e-commerce sectors also drive demand for immersive digital experiences.

3D Digital Asset Market Share

Adobe, Dassault, and Nvidia collectively held a substantial market share of 13% in the 3D digital asset industry in 2023. Adobe, Dassault, and NVIDIA dominate through their distinct strengths. Adobe excels in creative design tools with its Substance suite for 3D assets. Dassault leads in engineering and product design via its robust CAD software, SolidWorks and CATIA. Nvidia focuses on cutting-edge 3D rendering and simulation through its Omniverse platform, backed by advanced GPU technology.

Adobe, Dassault, and Nvidia serve diverse sectors. Adobe targets media, marketing, and gaming with intuitive 3D design software. Dassault caters to manufacturing, automotive, and aerospace, leveraging powerful engineering solutions. Nvidia focuses on AI-powered 3D graphics and simulation, leading innovation in real-time rendering and virtual collaboration, especially in architecture, gaming, and film.

3D Digital Asset Market Companies

Major players operating in the 3D digital asset industry are:

• Adobe
• Autodesk
• Dassault Systemes
• Meta
• Microsoft
• Nvidia
• Siemens
• Sony
• Trimble
• Unity
  

3D Digital Asset Industry News

• In October 2024, echo3D announced the integration of Autodesk Revit file support into its 3D digital asset management platform. This advancement is designed to improve collaboration among teams engaged in 3D projects by offering a centralized system for managing, converting, and sharing Revit files.
  
• In July 2024, Zakeke introduced its 3D Digital Asset Manager, a robust tool aimed at simplifying the management of 3D assets for businesses, especially within the e-commerce sector. This innovative platform acts as a central hub for the creation, storage, and sharing of 3D models, significantly boosting productivity and fostering collaboration among teams.
  

The 3D digital asset market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) from 2021 to 2032, for the following segments:

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Market, By Solution

• Hardware
  • 3D scanners
  • Motion capture system
• Software
  • 3D modelling
  • 3D scanning
  • 3D animation
  • 3D rendering & visualization
• Services
  • Professional services
  • Managed services

Market, By Deployment

• Cloud
• On-premises

Market, By Application

• Visualization
• Simulation
• Digital prototyping
• Gaming & animation
• Virtual experience
• Marketing and advertising
• Others

Market, By Industry Vertical

• Architecture and construction
• Media and entertainment
• Manufacturing
• Healthcare and life science
• Retail and e-commerce
• Automotive
• Government and public sector
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa