Protein Powder Market Size - By Source (Plant-Based {Soy, Spirulina, Hemp, Rice, Pea} Animal-Based {Whey, Casein, Egg, Fish, Insect}), Application (Human Nutrition Supplement, Animal Nutrition Supplement), Distribution Channel & Forecast, 2024 - 2032

Protein Powder Market Size

Protein Powder Market size was valued at USD 21.4 billion and is projected to witness 9% CAGR from 2024 to 2032. This expansion is driven by the rising health and wellness trends, with consumers increasingly prioritizing fitness and balanced diets. The rising product portfolio expansions and innovative launches support the ongoing market demand.
 

For instance, in June 2024, Pure Protein, a leading brand in 1440 Foods' sports and active nutrition lineup, unveiled its new All in One Protein Powder, available for purchase both in stores and online. This innovative product combines Whey protein, collagen, fiber, and other key ingredients into a single scoop, providing a convenient and comprehensive solution for daily nutrition.

 

Protein powders have gained popularity as a convenient and efficient source of high-quality protein, essential for muscle recovery, weight management, and overall health. The demand for protein powder has surged as more consumers incorporate it into their daily routines, contributing to the market growth.
 

The protein powder market will record substantial growth, propelled by the increasing awareness of the importance of protein in human nutrition. The rising incidence of chronic diseases such as obesity and diabetes has prompted consumers to adopt healthier lifestyles, including higher protein intake. The rising innovation and development of new products encourage growth in the market.
 

For instance, in July 2024, Alpino Health Food, the global leader in peanut protein, introduced a 100% peanut-based protein powder, poised to revolutionize the health industry. Developed in the Netherlands, this groundbreaking product established a new benchmark in the market, offering a high-quality alternative to conventional protein supplements suitable for everyone.
 

However, market growth may be hampered by the challenges associated with the high cost of animal-based protein powders and the growing popularity of plant-based alternatives. The competition between animal-based and plant-based protein powders could slow the adoption of traditional animal-based products.
 

Protein Powder Market Trends

The market is poised to experience robust growth through 2032, driven by the rising consumer preference for plant-based protein powders. With the increasing shift toward veganism and vegetarianism, consumers are seeking protein supplements that align with their dietary choices. In response, manufacturers are expanding their product offerings to include a wide range of plant-based protein powders, such as those derived from peas, soy, and rice. This trend will drive the market as businesses cater to the evolving preferences of health-conscious consumers.
 

For instance, in July 2024, GHOST, the lifestyle brand known for its sports nutrition products, energy drinks, dietary supplements, and apparel, took cookie flavors to the next level with the debut of GHOST WHEY x OREO “MINT.” A new collab to launch whey protein-infused Oreo cookies for pre-workout.
 

Protein Powder Market Analysis

The animal-based protein powder segment registered a substantial revenue share in 2023 and will surpass USD 37 billion by 2032. This growth is attributed to the high bioavailability and complete amino acid profile offered by animal-based proteins, such as whey and casein. These products are highly favored among athletes and fitness enthusiasts for muscle building and recovery. Additionally, the ongoing innovation in flavor and formulation has further enhanced the appeal of animal-based protein powders, driving their continued demand in the market.
 

The human nutrition supplement segment will depict 9.2% CAGR from 2024-2032. The increasing focus on fitness and wellness among consumers drives the demand for protein powders as a convenient supplement for meeting daily protein requirements. Protein powders are widely used in various applications, including weight management, sports nutrition, and meal replacements. As more consumers prioritize their health and fitness, the adoption of protein powders as a key component of their diet is expected to surge, fostering market growth in this segment.
 

The supermarket/hypermarket distribution channel held a sizable share of the protein powder market in 2023 and is projected to grow at 9% CAGR from 2024 to 2032. The widespread availability and convenience offered by supermarkets and hypermarkets have made them a preferred choice for consumers purchasing protein powders. These retail outlets offer a wide variety of brands and products, enabling consumers to compare and choose according to their preferences. Moreover, the growing trend of health and wellness aisles in supermarkets is further boosting the sales of protein powders through this distribution channel.
 

North America dominated the protein powder market in 2023 and will exceed USD 19.6 billion by 2032. The region's thriving health and wellness culture, coupled with the high disposable income of consumers, has driven the demand for protein supplements. The US, in particular, has seen a surge in fitness trends, with a growing number of individuals incorporating protein powders into their daily nutrition. Additionally, the presence of key market players in the region and their efforts to innovate and expand product lines have further strengthened the market outlook in North America.
 

Protein Powder Market Share

The protein powder industry is experiencing heightened demand driven by innovative efforts from leading companies. Firms like Optimum Nutrition and Muscle Milk are expanding their product lines to include advanced formulations that cater to diverse dietary needs, including vegan and allergen-free options. Key players are also leveraging technological advancements to enhance the quality and efficacy of their products.
 

For instance, companies are investing in research to improve protein absorption and bioavailability. Additionally, the rise of health-conscious consumers and the growing fitness and wellness trend are fueling the demand for protein powders. This trend underscores the industry's response to evolving consumer preferences and health trends.
 

Protein Powder Market Companies

Some of the leading companies in the protein powder industry include :

• ABH Pharma Inc
• Melaleuca Inc
• Amway
• Abbott Laboratories
• Glanbia Group.
• Makers Nutrition
• GlaxoSmithKline
• Herbalife International of America, Inc.
• GNC Holdings
• Living Inc
• Omega Protein
• Vitaco Health
• Atlantic Multipower UK Limited
• Dalblads
• Nestle
• Atlantic Multipower.
   

Protein Powder Industry News

• In October 2023, Optimum Nutrition, the leading global sports nutrition brand, was thrilled to introduce Clear Protein, its innovation in protein shakes. Utilizing advanced technology, this new product features a clear, fruity-flavored protein shake made from 100% plant protein isolate. Each serving delivers 20 grams of high-quality protein designed to support both training and daily nutrition objectives.
   

The protein powder market research report includes in-depth coverage of the industry with estimates & forecasts in terms of volume in tons & in terms of revenue in USD million from 2021 to 2032 for the following segments:

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Market, By Source

• Plant-based
  • Soy
  • Spirulina
  • Hemp
  • Rice
  • Pea
  • Others
• Animal-based
  • Whey
  • Casein
  • Egg
  • Fish
  • Insect

Market, By Application

• Human Nutrition Supplement
  • Sports Nutrition
  • Functional Foods
• Animal Nutrition Supplement
  • Poultry
  • Swine
  • Cattle
  • Aquaculture
  • Equine
  • Others

Market, By Distribution Channel

• Supermarket/Hypermarket
• Online
• Drugstore
• Nutrition & Health Food Store
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA